Core Viewpoint - MEATFLY is a well-established outdoor brand that offers high-quality, multifunctional clothing, particularly a lightweight, breathable, and protective jacket at a significantly reduced price, making it an attractive option for consumers [4][18][47]. Group 1: Brand Overview - MEATFLY was founded in 1995 and has nearly 30 years of experience in the outdoor apparel industry [4]. - The brand initially focused on skateboarding and snowboarding gear but has since expanded its product range to include various outdoor clothing and accessories [8]. - MEATFLY attempted to enter the Chinese market but faced challenges due to established competitors and market saturation [9][11]. Group 2: Product Features - The jacket features UPF 70+ sun protection, blocking over 95% of harmful UV rays, making it suitable for high UV exposure environments [23]. - It is designed to be waterproof with a special treatment that allows water to bead off, ensuring the interior remains dry [25][31]. - The jacket is extremely lightweight, described as "thin as a cicada's wing," and includes ventilation features to prevent overheating [35][40]. Group 3: Pricing and Availability - The original retail price of the jacket is over 1000 RMB, but it is currently offered at a promotional price of 79.9 RMB [5][47]. - The product is available in various sizes accommodating a wide range of body types, from 80 to 220 pounds [49]. Group 4: Design and Aesthetics - The jacket comes in five colors: Atomic Yellow, Space Gray, Card Green, Navy Green, and Black, appealing to both male and female consumers [54]. - It features a loose fit design that is versatile for different body types and can be worn for various outdoor activities [68]. Group 5: Additional Features - The jacket includes thoughtful design elements such as a sunshade hood, back ventilation for heat dissipation, high-quality YKK zippers, and adjustable features for comfort [73][75][77][84]. - It supports a 7-day no-reason return policy, ensuring customer satisfaction [92].