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星纪魅族软硬件协同迈入“生态出海” 开拓全球市场计划海外销量占50%
Chang Jiang Shang Bao· 2025-05-22 19:15
Core Viewpoint - The company aims to build an AI product matrix while accelerating its globalization strategy, intending to let global consumers experience the value of an intelligent ecosystem [1][5]. Group 1: Product Launch and Global Strategy - On May 20, the company held an online overseas product launch, introducing multiple smart hardware products, including smartphones, AR glasses, and smart wearables [1][3]. - The launch featured five smartphone models from the MEIZU Mblu and MEIZU Note series, priced between $79 and $399, targeting the mid-range to high-end market [3]. - The AR smart glasses StarV View and the upgraded smart ring StarV Ring2 were also showcased, with plans for initial sales in Russia, Spain, Malaysia, and Vietnam, followed by expansion into over 30 countries [4]. Group 2: Business Layout and Market Position - The company highlighted its "smartphone + XR + smart automotive" business layout, emphasizing hardware-software synergy and full-scene connectivity [2][5]. - The company plans to achieve an overseas sales ratio exceeding 20% within three months of launching its globalization strategy in 2024, with a long-term goal of 50% [2][5]. - Currently, the company's products are sold in nearly 30 countries and regions, with a global organizational structure already established [2][5]. Group 3: Collaboration and Future Plans - Since 2025, the company has collaborated with Geely Automotive to host launch events in multiple countries, aiming to build integrated experience stores for smartphones, cars, and glasses overseas [5]. - The company is actively preparing for a potential IPO in Hong Kong, having completed two rounds of financing totaling 2 billion RMB, with a post-investment valuation exceeding 10 billion RMB [8].