Core Viewpoint - The event "From Seoul to Shanghai: A Two-Way Journey of K-FASHION" gathered nearly 40 South Korean companies, highlighting the interest in expanding into the Chinese market and collaborating with local designers to promote Chinese brands in South Korea [1] Group 1: Event Overview - The event took place at the Hengfu Art Center, coinciding with South Korean President Yoon Suk-yeol's recent visit to Shanghai [1] - Korean brand representatives expressed particular interest in the business environment of Xuhui District, aiming to establish a presence in Shanghai [1] Group 2: Business Environment - Xuhui District is a significant hub for multinational company headquarters, hosting 175 foreign-funded headquarters and R&D centers [1] - Notable South Korean brands in the area include F&F, Hankook Tire, Hanwha Commercial, and Samsung's Shanghai branch [1] Group 3: Market Expansion - A number of Korean fashion brands have recently entered Xuhui, with notable stores like wiggle wiggle, Rockfish, and MUSINSA [1] - The upcoming "New Six Hundred YOUNG" mall in Xujiahui will feature brands such as MUSINSA and SMTOWN [1] Group 4: Economic Impact - The Wukang Road-Anfu Road fashion district, approximately 1.5 kilometers long, hosts over 200 unique merchants and has contributed over 100 million yuan to the annual economy, recognized as a "new consumption billion-yuan street" [1] - The district is characterized by a strong "first-store matrix," including flagship stores like Adidas and LE LABO's first street-side store in mainland China [1]