Core Insights - Maybelline New York has launched MNY Look Studio in partnership with Snapchat, an augmented reality beauty experience aimed at Indian consumers during the festive season [1][4] - The platform allows users to virtually try makeup looks and receive personalized color recommendations based on their skin undertones [1][2] - The initiative is designed to enhance Maybelline's brand presence during a peak sales period for beauty and cosmetics in India [4] Company Strategy - The partnership with Snapchat leverages interactive technology to engage consumers while maintaining cultural relevance, particularly among Gen Z users in India [3] - The platform features four AR makeup styles inspired by major Indian festivals, with additional looks planned for release in October [2] Technology Utilization - The collaboration emphasizes the integration of AR and AI technologies to enhance accessibility and personalization in beauty products [3]