Group 1: Industry Overview - The internet advertising market in the first half of 2025 reached a scale of 359.85 billion, showing a year-on-year growth of 5.6% [1] - The mobile segment remains the core battlefield, accounting for 88.9% of revenue [1] - Regulatory measures in data security, hidden advertising, and overseas placements are deepening, leading to accelerated market standardization [1] Group 2: Company Performance - Moji Weather won two awards in the "Potential Marketing Value Media" category, ranking first in monthly usage time and third in active user scale [1] - The app has a monthly active user base of 160 million, with daily active users increasing by over 10 million in the past three years [3] - Moji Weather's total monthly usage time reached 14.15 billion minutes, solidifying its position as a leader in the application extension media category [3] Group 3: Marketing Trends - The demand for precise weather services is increasing due to extreme weather events caused by global warming, influencing consumer preferences [2] - Moji Weather utilizes its strong product capabilities and advanced technology to create a unique competitive advantage, leading in forecast accuracy [2] - The company has developed over 30 lifestyle service indices, covering various scenarios such as travel, health, and consumption [2] Group 4: Innovative Marketing Strategies - Moji Weather has introduced the "Sky + Ground + People" three-dimensional marketing methodology, allowing brands to optimize their targeting and reach [3] - By analyzing the correlation between weather factors and product consumption, Moji Weather helps brands achieve precise advertising placements [3] - The innovative "weather scene marketing" model is injecting new vitality into the internet advertising market [3]