Core Viewpoint - The article highlights the seasonal transition into autumn in China, emphasizing the diverse weather changes and the role of Moji Weather in providing users with precise guidance to adapt to these changes. Group 1: Weather Changes and User Needs - The onset of autumn brings shorter days and cooler temperatures, with significant temperature drops and increased temperature differences in northern provinces like Heilongjiang and Inner Mongolia [1] - Southern regions are experiencing strong winds and rain due to typhoon activity, impacting daily life and travel [1] Group 2: Moji Weather's Features - Moji Weather offers a cold index and flu forecast to help users prepare for colder temperatures and potential flu outbreaks, providing timely alerts for clothing adjustments and infection risk levels [3] - For areas affected by typhoons, Moji Weather provides typhoon tracking, 48-hour rainfall forecasts, and warning notifications to help users prepare for extreme weather [5][6] - The app includes allergy forecasts and pain alerts for sensitive individuals, helping them manage outdoor activities and health conditions based on real-time weather data [8] Group 3: User-Centric Approach - Moji Weather focuses on user needs by transforming professional meteorological data into practical guidance for various scenarios, including daily warmth, extreme weather preparedness, allergy protection, and outdoor exercise [10]

离开墨迹天气的赵东并未闲着，很快加入了车库咖啡，以CTO的身份开始了第二次创业。2013年，恰巧 是比特币实现第一次飞跃之际，而车库的神奇之处就在于，李林、徐明星、赵长鹏、长铗、宝二爷等绝 大多数币圈大佬都在此处集聚，也就从此刻开始，赵东的币圈人生开始了转动。经朋友币信CEO吴钢的 介绍，他花400元购入了人生中第一枚比特币，正式进入了数字货币的圈子。而在买币之前，技术出身 的赵东本就被区块链"代码即法律"的逻辑深深吸引，在亲自尝试买币后，更是一发不可收拾。 首次出手是1万，1万元人民币买了10个比特币，2周内暴涨，看到利益的赵东又追加本金至50万，再一 路叠加至100万，随着比特币的持续飙升，赵东的财富也快速增长，到了2013年底，赵东持有的比特币 已经突破了1.5万枚，按照当时8000的市价，身家突破了亿元，若是按照现在11万的价格计算，总价格 可达到12亿美元。而在现成的人脉与真金白银的收益加持下，赵东对币圈的了解也不再仅仅局限于套利 与现货，其开始从投资者向深度建设者转变，不仅玩起了期货合约，挖矿产业也有涉足。 但市场教育对所有人都是平等的，2014年，门头沟事件让比特币从风口坠落，比特币价格从600 ...

Group 1: Industry Overview - The internet advertising market in the first half of 2025 reached a scale of 359.85 billion, showing a year-on-year growth of 5.6% [1] - The mobile segment remains the core battlefield, accounting for 88.9% of revenue [1] - Regulatory measures in data security, hidden advertising, and overseas placements are deepening, leading to accelerated market standardization [1] Group 2: Company Performance - Moji Weather won two awards in the "Potential Marketing Value Media" category, ranking first in monthly usage time and third in active user scale [1] - The app has a monthly active user base of 160 million, with daily active users increasing by over 10 million in the past three years [3] - Moji Weather's total monthly usage time reached 14.15 billion minutes, solidifying its position as a leader in the application extension media category [3] Group 3: Marketing Trends - The demand for precise weather services is increasing due to extreme weather events caused by global warming, influencing consumer preferences [2] - Moji Weather utilizes its strong product capabilities and advanced technology to create a unique competitive advantage, leading in forecast accuracy [2] - The company has developed over 30 lifestyle service indices, covering various scenarios such as travel, health, and consumption [2] Group 4: Innovative Marketing Strategies - Moji Weather has introduced the "Sky + Ground + People" three-dimensional marketing methodology, allowing brands to optimize their targeting and reach [3] - By analyzing the correlation between weather factors and product consumption, Moji Weather helps brands achieve precise advertising placements [3] - The innovative "weather scene marketing" model is injecting new vitality into the internet advertising market [3]

1、TOP5 0赛道用户规模NO. 1APP | 序号 | 行业分类 | No.1 ADD 名称 | 2024年Q4平均MAU(万) | | --- | --- | --- | --- | | 1 | 即时语讲 | 6 微信 | 107,803.99 | | 2 | 综合电商 | 淘 淘宝 | 95,688.45 | | 3 | 短视频 | ct | 84,048.59 | | 4 | 地图导航 | ◀ 高德地图 | 83,970.16 | | 5 | 支付结算 | ま 支付宝 | 92,452.36 | | б | 输入法 | S 搜狗输入法 | 61,091.90 | | 7 | 在线视频 | D 腾讯视频 | 38,023.10 | | 8 | 终端天气 | C 华为天气 | 22.370.24 | | 9 | 浏览器 | △ QQ浏览器 | 43,039.14 | | 10 | 搜索引擎 | 総 百度 | 66,625.07 | | 1 I | 在线音乐 | (K) 酷狗音乐 | 22,799.73 | | 12 | 综合资讯 | 紧 今日头条 | 34,246.65 | | 13 | 手机银行 | ...