Core Insights - Netflix has partnered with Mattel and Hasbro as global co-master toy licensees for the cultural phenomenon "KPop Demon Hunters," set to launch products in spring 2026 to meet fan demand [1][2][3] Company Partnerships - The collaboration with Mattel will include a wide range of KPop Demon Hunters-themed products such as dolls, action figures, and accessories, with a presale of a three-pack of HUNTR/X dolls starting November 12, 2025 [4][5] - Hasbro will introduce a product lineup featuring KPop Demon Hunters, including MONOPOLY Deal: KPop Demon Hunters, available for pre-order starting October 21, 2025, with shipping on January 1, 2026 [5][6] Cultural Impact - "KPop Demon Hunters," released in June 2025, has become Netflix's most popular film of all time with over 325 million views in 91 days and its soundtrack has been streamed 8.3 billion times globally [2][3] - The film's single "Golden" achieved the longest-running 1 hit by a girl group on the Billboard Hot 100 in the 21st century, highlighting its significant cultural resonance [2][3] Product Availability - Products from both Mattel and Hasbro will be available at retail starting spring 2026 and will continue through the holiday season of 2026 and beyond [6]