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【链博会智造观察】聚焦XR产业链:芯片与场景突破带来无限想象
Huan Qiu Wang· 2025-07-22 08:38
Core Insights - The industry has shifted focus from "metaverse" to smart glasses, with expectations of a production turning point after overcoming hardware and software challenges [1][4] - IDC predicts global smart glasses shipments will reach 14.518 million units by 2025, representing a 42.5% year-on-year growth [1] - Key breakthroughs in chip technology and ecosystem maturity are crucial for the domestic XR industry to seize opportunities [1][4] Company Insights - Wan You Jing Li (万有引力) aims to fill the gap in the domestic XR industry by developing proprietary chips that enhance display quality, interaction experience, and battery life [1][3] - The company has achieved significant breakthroughs in chip technology, focusing on low latency (targeting below 10 milliseconds) and low power consumption, which extends device battery life from 8 hours to 16 hours [3][4] - Fei Tian Yun Dong (飞天云动) addresses challenges in XR development by integrating upstream hardware manufacturers and downstream industry needs, providing end-to-end services from content creation to operation [4][6] Industry Challenges - The XR industry faces challenges in technology, market fragmentation, and weak collaboration across the supply chain, which hinders resource efficiency [4][6] - The company anticipates four key XR application areas in the next 3-5 years: digital tourism, immersive performances, virtual storefronts, and AR shopping experiences [6][7] Future Prospects - The integration of AI models with XR technology is expected to open new avenues, enhancing human-robot interaction and expanding the application of chips in various sectors [7]