Core Insights - MUJI showcased its commitment to sustainability and local integration at the China International Import Expo, emphasizing its 20-year journey in the Chinese market with the theme "The Beauty of Cultivation" [1][3] - The company introduced a new collection of hemp products sourced from Heilongjiang province, highlighting its collaboration with local designers and the promotion of sustainable fashion [2][3] - MUJI's exhibition featured various products that embody the concept of "natural power," including wool and cashmere items sourced from Inner Mongolia, and initiatives that support local economies and biodiversity [2][3] Group 1 - MUJI's participation in the expo reflects its deep-rooted strategy in China, focusing on local culture and natural resources [1] - The brand's philosophy of using minimal resources for a fulfilling life resonates with Chinese consumers, leading to increased recognition and appreciation [1] - The exhibition design was inspired by natural elements, creating an immersive experience for visitors [2] Group 2 - The 2026 Spring/Summer hemp collection was globally launched at the expo, showcasing designs that will be mass-produced based on a recent design competition [2] - MUJI's OBP series combines recycled materials with traditional craftsmanship, contributing to local employment opportunities [3] - Interactive experiences at the expo included hands-on activities that engaged consumers with the theme of "The Beauty of Cultivation" [3]