Core Insights - The retail industry is undergoing significant transformation as it enters a new phase of "rational consumption" and "quality upgrade," with Miniso leveraging its "high-quality low-price" strategy and global expansion to carve out a unique development path [1] - Miniso's impressive growth trajectory is reflected in its financial performance for 2024, with revenue increasing by 22.8% to 17 billion yuan, gross margin reaching a historical high of 44.7%, and net profit rising by 15.4% to 2.72 billion yuan [1] - The overseas market has shown remarkable performance, with revenue up 42% to 6.8 billion yuan, contributing 39.3% to overall revenue, and a net increase of 1,219 stores, including 631 overseas [1] Globalization Strategy - Miniso's globalization strategy has evolved from simple overseas store openings to a new phase of "regional deepening and precise penetration," aiming to exceed 3,000 overseas stores by 2025, covering over 100 countries and regions, with overseas revenue accounting for over 40% [2][4] - In the U.S., Miniso has established a dense retail network with 275 stores, offering high-cost performance home goods and trendy accessories that appeal to young consumers [2] - The Southeast Asian market, with a growing middle class, has seen strong demand for high-cost performance home goods, prompting Miniso to adopt a "regional center warehouse + local supply chain" model to enhance market responsiveness [4] Product Innovation and IP Strategy - Miniso's product innovation has progressed beyond low-cost homogeneity to focus on "precise demand and emotional value," with over 15,000 SKUs developed based on consumption data from over 50 million members [6] - The 2024 launch of the "smart home" series, which includes products like USB interface lamps, achieved sales of over 500 million yuan within three months, showcasing Miniso's market insight [6] - The deepening of IP strategy has significantly enhanced product value, with collaborations with over 80 IPs in 2024 leading to successful marketing events and increased customer engagement [8] Digital Operations - Digital capabilities have become the core support for Miniso's refined operations, establishing a comprehensive digital system from front-end to back-end, including a global supply chain management system in collaboration with Huawei Cloud [10] - The digital membership system has enhanced user stickiness, accumulating 50 million member data and enabling personalized services that significantly boost repurchase rates [11] - The launch of a "membership points mall" in 2024 has increased member activity to 65%, providing stable support for revenue growth [13] Future Outlook - Miniso's growth logic is becoming clearer, with continued overseas market penetration expected to unlock revenue potential, while the deepening of IP strategy will enhance product value [14] - The company aims to maintain flexibility in localization while injecting emotional value into its cost-performance offerings, positioning itself as a leading global IP design retail group [15]

记者丨吴斌 向秀芳 编辑丨李莹亮 和佳 金珊 8月21日，美股三大指数集体低开。 截至23:25，跌幅均有所收窄，道琼斯指数跌0.21%，标普500指数跌0.19%，纳斯达克综合指数跌0.16%。 | 热门科技股涨跌不一。 | | --- | 零售巨头沃尔玛最新财报显示盈利未达预期，股价一度跌超5%。 中概股逆势上涨，纳斯达克中国金龙指数涨1.43%。 热门个股方面，BOSS直聘涨超8%，蔚来、名创优品涨超7%，哔哩哔哩跌近7%，小马智行跌超3%。 此外， 小鹏汽车大涨超13% 。 消息面上，据香港交易所公告，小鹏汽车称其董事长、CEO兼控股股东何小鹏于8月20日至8月21日期间，以平均每股80.49港元，购入了310万 股A类普通股。何小鹏通过其全资拥有的Galaxy Dynasty在公开市场购入上述股份。 此次交易后，何小鹏持有公司约18.9%的股份。 8月19日晚，小鹏汽车公布了最新财报。数据显示，2025年第二季度，小鹏汽车总营收为人民币182.7亿元，较2024年同期增长125.3%，并较 2025年第一季度增长15.6%，创下单季度历史新高。 全球市场紧盯杰克逊霍尔 鲍威尔能否顶住压力 金融圈一年 ...

8月15日，据媒体近日报道，MUJI无印良品在中国市场多地门店相继宣布闭店。 有世茂工三店店员告诉媒体，这家店一开始很盈利，但后来不那么盈利了，三里屯新开了一家店，因为 两家距离太近，公司决定关闭这家。 有网友在社交媒体称，MUJI无印良品在北京的世茂工三店将终止营业。据网友晒出门店张贴的"闭店通 知"显示，闭店时间2025年8月31日，退换货服务请往MUJI北京世贸天阶店，"很遗憾通知大家，MUJI 世茂工三店即将关闭，由此给您造成的不便，敬请谅解。我们在这个城市还设有34家门店，诚意邀请您 到店选购。" 目前，店内当季商品普遍6到8折促销，还有闭店特惠，指定款服装折扣商品现有折扣基础上再享2件及 以上10%折扣。 还有媒体报道，位于济南市中区振华商厦一层开业11年的MUJI无印良品门店将于8月31日闭店；长沙泊 富国际广场的MUJI无印良品门店8月底将正式闭店。今年以来，无印良品还在济南、武汉等地相继撤 场。 据潇湘晨报，在关闭长沙泊富国际广场门店同时，长沙荟聚将迎来MUJI无印良品华中最大的门店，共 两层，面积在2000平方米以上，不过目前还不清楚具体开业的时间。 据新浪财经，MUJI无印良品官方向《B ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 文|《BUG》栏目 闫妍 近日，MUJI无印良品在中国市场掀起了一股"闭店潮"，上海、苏州、烟台、长沙等多地门店相继宣布 闭店。据不完全统计，今年以来该品牌还在济南、武汉等地陆续撤出了多个商业点位。 其中，无印良品世茂工三店也受到了此次"闭店潮"的波及，有网友在社交媒体爆料称，该门店将于8月 31日终止营业。《BUG》栏目实地探访发现，店内已启动闭店清仓活动：当季商品普遍以6-8折促销， 并设有多处特价专区。 一位店员确认了8月底即将闭店的消息。谈及闭店原因，该店员表示，"一开始这边挺盈利的，但后来不 那么盈利了，加上三里屯那边新开了一家店，两家离得太近互相影响，公司就决定关闭我们这家了。" 对于上述消息，《BUG》栏目向MUJI无印良品官方进行求证，对方表示，"个别的闭店只是MUJI基于 经营效率进行的正常调整，面对部分商圈人流下降的挑战，MUJI会对经营效益不佳的门店做出取舍。 MUJI中国目前坚持每年开40家左右门店，3月1日至今MUJI新开了15家店铺。" 全国多门店宣布关闭，已开启最后清仓 近日，MUJI无印良品在中国市场掀起 ...

Core Insights - Fast-moving consumer goods (FMCG) retail brands have discovered new growth paths through platforms like Taobao Flash Sale, with significant increases in order volume and revenue [1][6] - The integration of online and offline sales channels is enhancing customer acquisition and retention, leading to a more diverse customer base [5][6] Group 1: Sales Performance - In July, Miniso's transaction volume on Taobao Flash Sale surged, with order volume increasing over four times compared to the platform's initial launch, and over 60,000 orders on July 5 alone [1] - The brand's daily average order growth exceeded 20,000, indicating strong market demand [1] - The sales structure is diversifying, with categories like travel goods and beauty products seeing over 110% and 100% year-on-year growth, respectively [2] Group 2: Customer Insights - Over 70% of orders on Taobao Flash Sale came from new users, highlighting the platform's ability to attract a fresh customer base [1] - The shift in consumer behavior is evident, with an increase in the variety of products purchased, moving beyond emergency needs to include daily necessities and gifts [2][5] - New customer acquisition through online channels is leading to increased foot traffic in physical stores, creating a positive cycle of online-to-offline engagement [5] Group 3: Market Trends - The number of active stores for Miniso has increased by over 1,000, with 4,500 stores now connected to Taobao Flash Sale, particularly in regions like South China and Northeast China [5] - The launch of Taobao Flash Sale has driven significant growth in the number of brands and stores participating, with a 110% increase in new brand entries in July [6] - The platform is expected to generate substantial consumer spending, with estimates suggesting a potential increase of nearly 700 billion yuan in consumption due to promotional activities [6]

Core Insights - The forum celebrating the 20th anniversary of the AMP program at CEIBS featured a keynote speech by Dou Na, Executive Vice President and Chief Product Officer of Miniso, discussing the company's differentiation from Pop Mart and its strategic focus on both practical and emotional value [1] Group 1: Brand Strategy and Market Positioning - Miniso aims to build a "super brand" through five dimensions: super symbols, super categories, super IP, super stores, and super users [5] - The company has over 7,000 physical stores globally, targeting different consumer bases in various regions [5] - Miniso distinguishes its channel and brand strategy through three types of traffic: mental traffic, content traffic, and offline traffic, with mental traffic being the most crucial for creating consumer demand [5][6] Group 2: Product Development and Market Expansion - Dou Na emphasized the importance of continuously launching hit products for sustained growth, rather than relying on a single blockbuster [6] - In Q1 2025, Miniso achieved overseas revenue of 1.59 billion yuan, a 30% year-on-year increase, surpassing the group's guidance [7] - The company employs a mix of direct and agency stores in overseas markets, focusing on key markets based on population and retail expertise [7] Group 3: Supply Chain Management - Miniso's global supply chain strategy emphasizes the importance of controllability and adapting to local market conditions [8] - The company aims to build a comprehensive supply chain system that is not solely reliant on one location, reflecting a globalized approach [8]

本以为这又会是一场激烈的唇舌之战，没想到这次竟然达成了惊人的共识：上海、深圳，曾经光芒四射的两大一线城市，如今正经历着诡异的蜕变： 陆家嘴的江景豪宅旁，外卖员们挤在月租仅500元的棚户区。 深南科技园人才公寓点灯率不高，但隔壁的城中村握手楼却每晚都热闹非凡。 恒隆广场的LV门店冷冷清清，街角的"一元购"快消店却天天排满了长队…… 这些景象的背后却藏着三大怪象，开始逐步蔓延，且值得我们每个人深思。 .01 千万豪宅与贫民窟"共生" 大城市核心区房价收入比高达100：1，相当于普通打工人不吃不喝起码要100年才能买得起核心区一套房。而一墙之隔的城中村租金却在"跌跌不休"。 比如上海前滩，不少豪宅单价突破25万/㎡，有钱人品尝着上万元一口的红酒，站在前海深圳湾一号的窗前惬意地俯瞰夜景。而旁边的城中村大排档里， 打工人却在为6元一份的炒粉讨价还价。 豪宅与贫民窟，如孪生兄弟般紧紧相邻，一墙之隔，却是两个截然不同的世界。 这种"冰火两重天"的景象，其实是楼市财政畸形发展的结果。城市运营把核心地块高价出让给开发商，却将拆迁成本转嫁给城中村改造，最终造成了"豪 宅区吸血，贫民窟造血"的恶性循环。 为了"抢人"，这两年四个一 ...

Core Viewpoint - The article discusses how Japan managed to avoid a significant decline in the middle class during its "lost three decades" despite economic stagnation and rising inequality, providing insights for other societies facing similar challenges [1][2]. Economic Context - Japan's average annual income decreased from approximately 4.63 million yen in 1990 to 4.33 million yen in 2018, indicating stagnation in nominal wages and a decline in real income due to inflation [1][3]. - The relative poverty rate rose from about 10% in the 1980s to 16% in 2012, ranking Japan second among G7 countries in terms of income inequality [3][4]. Consumption Patterns - The Engel coefficient, which measures the proportion of food expenditure in total consumption, increased from around 20% in the late 1980s to 26.6% in 2022, reflecting a decline in disposable income and a shift towards essential spending [3][4]. - The perception of being middle class in Japan remained relatively stable, with self-identification as middle class only slightly declining from 90% in 1990 to 89% in 2024 [4][5]. Social Stability - Despite economic challenges, Japan maintained a stable social structure, with the net Gini coefficient remaining around 0.38 over 30 years due to effective social redistribution mechanisms [7][8]. - Social security spending accounted for 25.12% of GDP in 2023, supporting a comprehensive welfare system that includes various insurance programs and cash subsidies [8][9]. Consumer Behavior - The rise of affordable brands like Uniqlo and Muji during Japan's economic downturn exemplifies "defensive consumption," allowing families to maintain a decent standard of living despite reduced spending power [11][12]. - Japanese companies focus on efficiency through management philosophies like Kaizen and Just-in-Time, which emphasize waste reduction and responsive production without compromising quality [12][13]. Cultural Factors - Japan's societal norms emphasize reputation and reliability, leading to a culture where businesses prioritize quality and service over merely competing on price [15][16]. - The concept of "cooperative fulfillment" reflects a societal commitment to maintaining standards and mutual respect, which has helped Japan navigate economic difficulties without severe social fragmentation [15][17].