MUNSINGWEAR万星威

Search documents
中国利郎2025中期收入同比增长7.9%,多品牌协同驱动韧性发展
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-15 07:46
Group 1 - The core revenue of Lilang Group reached 1.73 billion yuan in the first half of 2025, representing a year-on-year growth of 7.9%, driven by the implementation of a "multi-brand, internationalization" strategy to meet diverse customer needs [1] - Lilang's main brand, LILANZ, has made significant strides in global expansion, with the opening of its first overseas store in Malaysia's Genting World, marking its entry into the Southeast Asian market [3] - The light business series "LESS IS MORE" achieved a remarkable revenue growth of 31.8% to 536 million yuan in the first half of 2025, contributing significantly to the group's overall growth [3] Group 2 - The high-end golf brand MUNSINGWEAR has shown strong online performance in the first half of 2025, receiving positive market feedback and significant growth, with plans to focus on product development in the second half to meet the needs of the new middle class [5] - Lilang aims to deepen its brand philosophy of "simple yet not simplistic," optimize multi-brand operational efficiency, and explore international opportunities to drive sustainable growth [5]