Core Viewpoint - Nestlé is executing its strategy to enhance performance and transform for future growth, focusing on category growth and market share improvement through increased investment and efficiency [2][3]. Financial Performance - Reported sales decreased by 1.8% to CHF 44.2 billion, with organic growth at 2.9% and pricing contribution at 2.7% [20][29]. - Underlying trading operating profit was CHF 7.3 billion, down 7.1%, with a margin of 16.5%, reflecting inflationary pressures and increased investments [26][29]. - Net profit decreased by 10.3% to CHF 5.1 billion, with basic earnings per share down 9.0% to CHF 1.97 [29][30]. Growth and Investment - Organic growth in the first half of 2025 was 2.9%, with a real internal growth (RIG) of 0.2% and pricing of 2.7% [8][20]. - The company is investing in six global innovation 'big bets' that achieved sales of over CHF 200 million in the first half [12][15]. - Marketing investment increased to 8.6% of sales, up from 8.1% in the previous year, to support growth initiatives [10][11]. Operational and Strategic Progress - The aggregate growth gap to market for 18 key underperforming business cells improved by a third [11][12]. - The Fuel for Growth program aims for CHF 0.7 billion in savings for 2025, with CHF 150 million recognized in the first half [15][16]. - Steps are being taken to strengthen performance in Greater China, with a focus on premium brands in the Vitamins, Minerals, and Supplements (VMS) business [17][18]. Market Dynamics - Organic growth in developed markets was 1.8%, while emerging markets saw 4.5% growth, driven by pricing [22]. - The out-of-home channel grew by 5.8%, and e-commerce sales increased by 12.3%, reaching 20.2% of total Group sales [23][24]. - The confectionery and coffee categories were the largest contributors to organic growth, with pricing increases of 10.6% and 6.0%, respectively [21][22]. Segment Performance - Zone Americas showed resilient performance with positive organic growth across key markets, particularly in out-of-home and e-commerce channels [34]. - Zone Asia, Oceania, and Africa experienced broad-based growth, except for Greater China, where sales declined [37]. - Zone Europe continued to be pricing-led, with improvements in RIG in Q2 after a decline in Q1 [42].