Core Insights - The smartphone sales in Western Europe declined by 1% year-on-year in the first two weeks of October, indicating a sluggish regional economy and low consumer confidence [4][5][8] - Xiaomi experienced a 7% decline in sales, impacting overall market performance, while Apple saw a 2% increase in sales driven by the strong performance of the iPhone 17 series [8][9] - Honor's sales dropped by 4% due to the absence of new product launches, although it has been one of the fastest-growing brands in Western Europe [9] Market Performance - In the first two weeks of October, Xiaomi's sales decreased by 7%, attributed to the underperformance of its newly launched 15T series compared to previous models [8][9] - Apple achieved a 2% year-on-year growth, supported by the iPhone 17 series and the introduction of the iPhone Air, which is expected to account for about 10% of the iPhone 17 series sales [8] - Samsung maintained a strong position in the high-end market with a 30% market share, driven by the success of its Galaxy S25 Ultra and S25 models [8] Brand Analysis - Honor's sales decline of 4% is seen as temporary, as the brand has experienced continuous growth for 30 months, largely due to its successful foldable screen products [9] - The overall market performance in Western Europe is affected by Xiaomi's decline, while Apple's strong sales indicate a positive trend for its products [9]