Core Insights - The global smartphone market is expected to decline by 1% year-on-year in Q2 2025, marking the first drop in six consecutive quarters, reflecting cautious consumer sentiment and macroeconomic uncertainties [1][2] - Samsung maintained its market leadership with a 19% share, followed by Apple at 16% and Xiaomi at 15%, while Vivo and Transsion captured 9% each [1][5] Market Performance - Despite a slight decrease in shipments, major manufacturers demonstrated stability and resilience amid ongoing economic challenges [2] - The U.S. market remains an exception, with companies like Apple, Samsung, and Motorola maintaining high inventory levels due to uncertainties surrounding tariffs and geopolitical factors [2] Consumer Behavior - Many consumers who delayed upgrades in early 2025 are expected to make purchases during year-end shopping festivals and promotional events [4] - Price-sensitive consumers are the primary drivers of upgrade demand, favoring reasonable pricing for replacing old devices [4] Inventory and Production Strategies - Manufacturers are focusing on optimizing operational efficiency and tactical outcomes to avoid inventory buildup, leading to adjusted production targets [2] - Healthy inventory levels in the channels are conducive to replenishing newly released models, potentially driving growth in the latter half of the year [4]