Company Overview - Novo's shares have fallen to a four-year low following the failure of its Alzheimer's drug trial, which did not meet its primary goal of slowing disease progression [1] - The trial results for Novo's weight loss drug MGovi were disappointing, leading to a significant drop in investor confidence [2] Market Comparison - There is a notable disparity in share prices between Novo and its competitor Lilly, with Lilly continuing to perform well in the GLP-1 market for obesity and diabetes [3][4] - Lilly's products, such as Mjaro and Zetbound, are experiencing significant growth and taking market share from Novo [6][11] Future Outlook - Despite the setback for Novo, there is still potential for GLP-1 drugs to be effective in treating Alzheimer's when combined with other therapies, indicating ongoing research opportunities in this area [8][9] - The total addressable market (TAM) for obesity drugs is expected to grow significantly, particularly with expanded access to Medicare and Medicaid [12] Investment Perspective - Analysts suggest that investing in Lilly may be more favorable than Novo, given Lilly's strong pipeline and growth trajectory in the obesity and diabetes sectors [13]