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Diwali Snack Wars: New kids aim to bite into India’s legacy brands
The Economic Times· 2025-10-21 04:04
The market is projected to more than double to Rs 1,01,811 crore by 2033, expanding at a 8.6% compound annual rate.The namkeen segment alone is expected to add nearly $4.5 billion in value by 2029, according to ResearchAndMarkets.com.But behind those numbers is a cultural transformation -- one that pits India’s legacy snack giants against a new breed of startups selling “clean,” “mindful,” and “modern” indulgence.Live EventsThe legacy guard remains the undisputed heavyweight, commanding roughly 13% of Indi ...