Core Viewpoint - The article discusses Orange's ambition to develop a "super app" called Max it for the African and Middle Eastern markets, inspired by China's WeChat model, aiming to provide comprehensive communication and subscription management services [7][9][10]. Group 1: Orange's Market Strategy - Orange is a leading telecommunications operator in Europe, the Middle East, and Africa, serving 300 million users across 26 countries [3]. - The company aims to replicate the success of Chinese mobile internet by launching Max it, which will cater to the unique needs of the African market [9][10]. - The average price of mobile devices in sub-Saharan Africa is around 60 euros, necessitating a low-cost, feature-rich application to meet user demands [9]. Group 2: Collaboration with Tencent Cloud - Orange partnered with Tencent Cloud to develop Max it, enhancing its capabilities significantly within a year [12][17]. - The collaboration focuses on localizing technology and adapting it to meet the specific needs of African users, rather than simply copying existing models [18][21]. - Tencent Cloud's expertise has allowed Orange to accelerate the development of new features for Max it, including messaging, video, and music functionalities [12][14]. Group 3: Local Adaptation and Innovation - The partnership emphasizes the importance of local adaptation, with Orange employing local talent to build a sustainable ecosystem [14][15]. - A phased approach is being taken to customize solutions for different countries, ensuring that the app meets diverse market expectations [15][18]. - The goal is to create a long-term, successful digital economy in Africa, similar to the sustained growth of WeChat in China [19][21]. Group 4: Historical Context and Future Outlook - The article draws parallels between historical advancements in telecommunications and the current efforts to leverage Chinese technology in Africa [20][22]. - The aim is to transform the lessons learned from China's market into a framework that can be applied globally, particularly in emerging markets [20][21].