Core Insights - The forum "2025 New Consumption Summit" focused on high-quality and sustainable consumption in China's market, highlighting the importance of innovation and technology in enhancing life quality [1] - Brown Brothers Group received the "Excellence Quality Award" for its breakthroughs in cell biomedicine and deep integration into consumer scenarios, showcasing its strategic foresight in the consumption upgrade wave [1] Group 1: Company Strategy - Since its establishment in 2009, Brown Brothers Group has focused on "reshaping life aesthetics with technology," evolving from a distributor to a global life science brand matrix through a three-tier strategy of "introduction-research-ecosystem" [2] - The company operates eight brands, including MEVIDERM and RIVOLI, covering 12 niche markets in aesthetic medicine, with a unique "4ONE TIME" service standard ensuring comprehensive quality control from raw material sourcing to effect tracking [2] Group 2: Technological Innovation - Brown Brothers has transitioned from a single brand operator to a life science solution provider, investing 18% of its revenue annually in R&D and establishing three joint laboratories in Switzerland and France, resulting in 47 international patents [3] - The introduction of a "full-time, full-effect membership lifecycle model" and digital tools like AI skin detectors has extended service touchpoints into home settings, significantly increasing customer lifetime value [3] Group 3: Market Positioning - The company targets the "new middle class" and "Generation Z," with 61% of its core consumers under 35 years old and a male user ratio exceeding 27%, indicating a trend towards a younger and more gender-neutral consumer base [4] - Brown Brothers is expanding its consumer-grade biotechnology into broader health fields, launching MediScience products that apply medical-grade ingredients to daily skincare and collaborating with top hospitals to reduce treatment costs for skin issues [4] Group 4: Global Expansion - The company has initiated the "Asian Life Aesthetics Community" plan to replicate its success in emerging markets like India and Vietnam, with a goal to launch a global cell-level health data platform by 2026, expected to cover over 20 million users [5] - Over 16 years, Brown Brothers has transformed from a brand distributor to a standard-setting entity in the industry, continuously enhancing life quality for global consumers at the intersection of technology and humanity [5]