Core Insights - MediaGo, a smart advertising platform under Baidu International, won the Excellence Award in the AdTech category at the 2025 Global Tech Awards for its upgraded smart bidding product SmartBid 3.0 [1][3] Group 1: Award Recognition - The Global Tech Awards is a highly influential and credible recognition in the technology industry, focusing on the application of technological innovation in advertising [3] - MediaGo's award highlights its commitment to enhancing advertising efficiency and return on investment through innovative solutions [3] Group 2: Product Innovation - SmartBid 3.0 addresses key challenges faced by advertisers, such as long cold start periods and high volatility in ad placements [3] - The upgraded SmartBid 3.0 reduces the cold start time for advertising campaigns by over 50% and incorporates global learning capabilities to analyze historical ad data while integrating external signals [3] Group 3: Performance Metrics - The overall consumption completion rate for campaigns using SmartBid 3.0 has improved by approximately 58% [3] - In campaigns targeting cost per acquisition (CPA), the overflow rate is effectively controlled within 1.15, achieving stability in both performance and cost [3]