MediaMarkt与Saturn品牌消费电子产品

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开价超180亿元,刘强东出手
Mei Ri Jing Ji Xin Wen· 2025-07-31 03:28
Core Viewpoint - JD.com has announced a voluntary public takeover offer for CECONOMY AG, valuing the company at approximately €2.2 billion, aiming to establish a strategic partnership in the European consumer electronics market [1][2]. Group 1: Acquisition Details - The offer is set at €4.6 per share in cash for all issued and outstanding shares of CECONOMY [1]. - The acquisition, if successful, will create a new record for Chinese e-commerce companies expanding into Europe [2]. - CECONOMY's largest shareholder, Convergenta, has committed to accept the offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2]. Group 2: Financial Impact - CECONOMY's stock price surged by 16% following the acquisition announcement [3]. - For the first quarter of 2025, CECONOMY reported a 1.6% decline in sales to €5.2 billion, but online sales increased by 7.4% to nearly €1.3 billion, representing a quarter of total sales [7]. Group 3: Strategic Implications - The acquisition will provide JD.com with an established offline network and supply chain resources in Europe, addressing long-standing challenges in sourcing and logistics for its international operations [7]. - CECONOMY plans to maintain its independent operations while accelerating its transformation into a leading omnichannel consumer electronics platform in Europe [2][7]. - CECONOMY's CEO expressed optimism about the partnership, highlighting the potential for enhanced technology, retail expertise, and supply chain resources [7].