Core Insights - Fyffes has agreed to sell its Sol Group melon growing and distribution business to Martori Farms, creating one of the world's largest year-round melon producers [1][2] - The transaction includes Fyffes' melon production operations in Honduras and Guatemala, along with a distribution operation in Miami, Florida [1] - The sale allows Fyffes to focus on its core categories of bananas and pineapples, enhancing its market leadership in these areas [2] Company Profiles - Sol Group is recognized as the largest supplier of winter melons to North American customers [2] - Martori Farms, a family-owned grower established in 1913, is known for its Kandy brand melons, including cantaloupe, watermelon, and lemon drop melon [3][4] - The acquisition is expected to create a reliable and diversified melon supply chain across the US, Central America, and South America [3] Strategic Goals - Martori Farms aims to deliver high-quality melons year-round, enhancing consumer satisfaction through flavor, appearance, and quality [4] - The acquisition of Sol Group is seen as a strategic move to extend Martori Farms' production capabilities and improve its distribution network [5]