Meta 雷朋联名智能眼镜

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Meta 雷朋联名智能眼镜销量今年激增 300%,第三代产品 10 月发售
Sou Hu Cai Jing· 2025-08-02 13:18
Core Insights - EssilorLuxottica reported over 300% year-on-year growth in sales of Meta Ray-Ban smart glasses in 2023 [1] - Meta has invested €3 billion (approximately 248.08 billion RMB) in EssilorLuxottica, acquiring a 3% stake and considering increasing it to 5% [1] - The cumulative sales of Meta Ray-Ban smart glasses reached 2 million units, with a production capacity target of 10 million units by the end of 2026 [1] Product Developments - The third generation of Meta Ray-Ban smart glasses is expected to launch in October 2023, featuring a monochrome display and a wristband-style controller, priced between $1,000 and $1,400 (approximately 7,274 to 10,184 RMB) [2] - The new smart glasses will include a camera and applications for photos and maps, supporting notifications from mobile apps, but will heavily rely on smartphones for functionality [2] - The current second generation smart glasses have a 12MP CMOS sensor, with the third generation expected to have camera quality comparable to the iPhone 13 [2]