Core Insights - Meta Platforms is significantly investing in artificial intelligence (AI) to enhance its position in the industry, launching a new unit called Meta Superintelligence Labs [1] - The company is expected to report quarterly earnings on July 30, which will provide insights into its AI growth and financial performance [2] - Meta's advertising revenue, driven by its social media presence, has been a major contributor to its financial success, with over 3.4 billion daily users across its apps [4][5] Advertising Revenue - Advertising constitutes the majority of Meta's revenue, benefiting from the extensive user engagement on its platforms [4] - The investment in AI aims to improve ad targeting, potentially increasing ad revenue as advertisers may spend more due to enhanced audience engagement [7] Stock Split Speculation - There is speculation that Meta may announce a stock split, as it is the only company among the "Magnificent Seven" tech stocks that has not yet done so [8] - The stock has increased by approximately 280% over the past three years and currently trades above $700, which may deter some investors due to perceived high costs [10] - A stock split could make shares more accessible to a broader range of investors and signal management's confidence in future growth [11][12]

After leading market gains last year, artificial intelligence (AI) stocks are at it again. These high-growth stocks resumed their trek higher as investors became more optimistic that President Donald Trump's import tariffs won't represent as much of a headwind for companies as initially expected.A few months ago, the idea of high tariffs prompted investors to worry about a halt in AI spending and greater costs for companies throughout industries. But, as the U.S. progressed on trade talks, investors grew mo ...