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Microsoft and NFL announce multiyear partnership to use AI to enhance game day analysis
CNBCยท 2025-08-20 13:30
Core Insights - Microsoft and the NFL have extended their partnership to enhance real-time game data and analysis using Microsoft Copilot and Azure AI [1][2][3] Partnership Details - The multiyear partnership will provide 32 NFL teams with over 2,500 custom-built Microsoft Surface Copilot tablets to improve data collection on game days [2] - The deal will also assist in operational management by tracking weather delays and technical issues, although the duration and total cost of the extension remain undisclosed [2][4] Technological Enhancements - Microsoft has been a technology partner for the NFL since the 2014 season, providing specially configured Surface tablets for all teams [4] - The new tablets have already replaced existing devices for the preseason, allowing players to analyze formations and plays quickly during games [5] AI Integration - AI technology is designed to help players and coaches access information faster with less manual effort, rather than making decisions on their behalf [6] - Real-time game data can be processed into Excel sheets using Copilot, streamlining tasks for coaches [6] Broader Applications - During the 2025 NFL Combine, Microsoft Azure AI was utilized to evaluate over 300 prospective players for the NFL draft, with plans to expand AI usage for various business functions [7] - AI agents will soon assist in player scouting and salary cap management for football club staff [7] Fan Engagement and Training - The NFL has integrated AI into its OnePass fan guide app to enhance customer service by addressing fan inquiries [8] - Microsoft is also developing Azure AI video tools for practice sessions to aid in coaching, evaluations, and injury assessments [8][9]