Core Viewpoint - Miu Miu's recent advertisement featuring Kylie Jenner has sparked significant backlash on social media, raising concerns about the brand's choice of representation and alignment with its values [1][4][7]. Group 1: Advertisement and Public Reaction - The advertisement for Miu Miu's 2025 Autumn/Winter collection featuring Kylie Jenner has received a flood of negative comments, with critics questioning the suitability of Jenner as a representative of the brand [1][4]. - Miu Miu's official response highlighted that the choice of Jenner was part of a broader theme of female empowerment, aiming to showcase diverse expressions of femininity [5][9]. - Critics argue that Jenner's image conflicts with Miu Miu's brand identity, which is characterized by subtlety, rebellion, and intellectualism, contrasting with Jenner's representation of commercialism and social media culture [7][8]. Group 2: Miu Miu's Financial Performance - Miu Miu has been a significant growth driver for the Prada Group, with a reported 40% increase in revenue for the second quarter and a 49% increase in retail sales for the first half of the year, reaching €780 million [10][11]. - Despite the impressive growth, there are signs of a slowdown, with previous quarterly growth rates of 93%, 105%, 84%, and 60% declining to 40% [11][12]. - Analysts suggest that Miu Miu's growth may be influenced by a small base effect, and future growth should be viewed conservatively as the brand faces challenges in market penetration and product innovation [12]. Group 3: Market Position and Challenges - Miu Miu's growth is seen as part of a broader trend in the luxury sector, where many brands struggle to maintain consistent growth over time [12]. - The brand's future growth potential may be limited by its positioning within the Prada Group, as it competes with other luxury brands that have established pricing hierarchies [12]. - Experts note that Miu Miu's slowdown in growth is attributed to factors such as market saturation, challenges in product innovation, and increased competition from other luxury brands targeting younger consumers [12].

文 | 《贵圈》闫妍 最近，卡戴珊家族成员Kylie Jenner（凯莉·詹娜）出镜Miu Miu 2025秋冬系列广告大片，却让Miu Miu陷 入不小的舆论风波。 广告刚刚发布，全球社交媒体评论区便被差评淹没。不少网友质疑品牌选角不当："Miu Miu到底在想 什么？凯莉的气质和品牌调性完全不搭！""凯莉的网红效应无可忽视，但她真的适合做'Miu Miu'女孩 吗？""这几年品牌好不容易打好的翻身仗，不要因为贪婪而断送前程"…… 被问及为何选择Kylie Jenner拍摄广告大片，以及其是否将成为Miu Miu 代言人？Miu Miu官方客服表 示，"目前没有相关的更多信息，有关品牌代言人动态请参考官方新闻发布。" 对此，奢侈品专家、要客研究院院长周婷向《贵圈》栏目表示，"这次MiuMiu选择Kylie Jenner拍摄广告 大片带来的负面反应，主要源于价值观相悖，卡戴珊家族主张奢靡浪费，和奢侈品牌提倡的可持续发展 理念相悖，也不被主流文化认同。另外，其形象太负面，卡戴珊家族丑闻不断，一直颇受诟病，这些严 重影响了MiuMiu的品牌形象。" "金小妹"出镜遭大量负面评价 卡戴珊家族成员Kylie Jenn ...