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Netflix will let users customize and share clips on mobile
CNBC· 2025-09-03 14:44
Core Insights - Netflix has updated its "Moments" feature, allowing users to select start and end points for clips to save and share, enhancing user engagement with content [1] - The update aligns with the release of the second part of season 2 of the popular series "Wednesday," which has become a significant driver of viewership for Netflix [1][2] - "Wednesday" has achieved over 252 million views, making it the most popular show on Netflix to date [2] Feature Update - The "Moments" feature was initially launched last year and is now exclusively available on mobile devices [1] - The new "clip" option enables users to adjust the length of segments, which can then be saved in the "My Netflix" tab for easy access and sharing [1] Strategic Initiatives - The update is part of Netflix's broader strategy to revamp its brand, including a redesigned homepage and a vertical video feed similar to TikTok [3] - Netflix has been implementing various strategic moves since a period of stagnation in 2022, including a cheaper ad-supported subscription plan and measures against password sharing [3] Membership Data - Although Netflix no longer releases subscription data, it reported having over 300 million paid memberships as of January [4]