Core Insights - Sezzle's in-app financial literacy program, MoneyIQ, has achieved over one million lessons completed by more than 200,000 users in under a year, highlighting its growing popularity as a comprehensive platform for shopping, rewards, and financial education [1][2][8] Group 1: Financial Literacy Program - MoneyIQ is designed to enhance users' long-term financial well-being by integrating financial education into the Sezzle app, allowing users to learn while managing payments and tracking spending [2][5] - The program features bite-sized lessons focused on practical financial skills, developed under the National Standards for Personal Finance Education, and is powered by Zogo [5][6] - Following the launch of MoneyIQ, user confidence in financial management increased significantly, with 51% of users feeling "very confident" about their finances, up from 37% prior to the program [6] Group 2: User Engagement and Incentives - Users earn experience points for completing lessons, which can be redeemed for Sezzle Spend, promoting positive financial habits and responsible behavior [7] - The most commonly completed lessons include essential skills such as opening a bank account, saving money, repaying debt, building a budget, and improving credit [9] Group 3: Market Context and Company Vision - As the Buy Now, Pay Later (BNPL) model becomes more mainstream, Sezzle aims to redefine its role by ensuring that it supports both purchasing power and users' long-term financial confidence [8] - The initiative addresses a significant gap in financial literacy, particularly among Gen Z, where 28% report lacking financial knowledge, which correlates with lower confidence levels in managing finances [4]