Have you ever bought a Swatch. The Swatch store in the World Trade Center in New York City is a testament to this brand's history. This brand has repeatedly transformed a watch into a pop culture icon.The Swatch Group, behind it , once revived the Swiss watch industry with these colorful plastic watches . However, it has now plummeted to a 16-year low and become one of the most shorted stocks in Europe. What happened. In terms of production, the Swatch Group remains the world's largest watch company.In term ...