Core Insights - Ulta Beauty, Inc. has announced its first store opening in the United Arab Emirates, set to debut at Mall of the Emirates on January 29, in partnership with Alshaya Group [1] - The UAE store will follow the opening of Ulta's first Middle East store in Kuwait, which launched in November 2025 [1] - The company plans to expand further in the region with additional stores at Dubai Mall and Red Sea Mall in Jeddah later in 2026 [2] Product Offering - The UAE store will feature a wide range of products including makeup, skincare, hair care, fragrance, and beauty services [2] - The curated assortment will include products from both prestige and emerging brands, featuring names such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, and LolaVie [2][3] - Global brands like Peter Thomas Roth and RMS will also be available alongside local labels [3] Events and Promotions - Ulta Beauty will host pre-launch and launch-week events that include live demonstrations and appearances by regional founders [4] - The opening day will feature an appearance by actress Nadine Njeim, founder of Nadine Njeim Beauty, with events scheduled from January 30 to February 7 [4] - These events will include product demonstrations and showcases of local entrepreneurs [4] Market Reaction - Following the announcement, Ulta Beauty shares increased by 0.79%, trading at $687.16 [5]

Core Insights - Ulta Beauty, Inc. has announced its first store opening in the United Arab Emirates, set to debut at Mall of the Emirates on January 29, in partnership with Alshaya Group [1] - The UAE store will follow the opening of Ulta's first Middle East store in Kuwait, which launched in November 2025 [1] - The company plans to expand further in the region with additional stores at Dubai Mall and Red Sea Mall in Jeddah later in 2026 [2] Product Offering - The UAE store will feature a wide range of products including makeup, skincare, hair care, fragrance, and beauty services [2] - The curated assortment will include products from both prestige and emerging brands, such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, and LolaVie [2] - Global brands like Peter Thomas Roth and RMS will also be available alongside local labels [3] Events and Promotions - Ulta Beauty will host pre-launch and launch-week events featuring live demonstrations and appearances by regional founders [4] - The opening day will feature an appearance by actress Nadine Njeim, founder of Nadine Njeim Beauty [4] - Events from January 30 to February 7 will include product demonstrations and showcases of local entrepreneurs [4] Company Performance - Following the announcement, Ulta Beauty shares increased by 0.79%, trading at $687.16 [5]

Core Insights - Ulta Beauty is expanding its international presence by opening its first store in the Middle East, located at The Avenues in Kuwait, set to open on November 7, 2025 [1][3] - The store will feature a dynamic assortment of over 300 beauty and wellness brands, including both established U.S. brands and emerging local brands [3][4] - Following the Kuwait opening, Ulta Beauty plans to open additional stores in the United Arab Emirates and Saudi Arabia in early 2026 [4] Company Overview - Ulta Beauty is the largest specialty beauty retailer in the U.S., with approximately 1,500 stores nationwide and a focus on providing a comprehensive beauty experience [6] - The company has a strategy of expanding internationally through partnerships, including a joint venture in Mexico and a franchise in the Middle East [6][10] - Ulta Beauty's business model emphasizes a wide range of products and services, including cosmetics, skincare, haircare, and salon services, all under one roof [6]