Core Insights - The notebook computer market is expected to enter a new replacement cycle driven by technology and demand for commercial laptops due to aging performance and system upgrades, with a recovery in shipment volumes anticipated in 2025 [2][3] Market Overview - In the first half of 2025, the U.S. tariff policy negatively impacted the notebook market, but by the second half, leading brands' overseas production capacity in Southeast Asia is expected to meet North American demand [2] - The overall shipment volume for notebooks is projected to rebound from approximately 184 million units in 2024 to around 194 million units in 2025, with a compound annual growth rate (CAGR) of 5.6% to 2.8% from 2025 to 2027 [3] Technological Advancements - The market will see significant growth starting in 2026, driven by continuous upgrades in CPU and GPU technologies [6] - Intel's 18A process technology is set to enter mass production in early 2026, enhancing CPU performance, while NPU computing power is expected to exceed 50 TOPS [6] - NVIDIA's next-generation GPUs are anticipated to launch between late 2026 and early 2027, further stimulating demand in the gaming and content creation sectors [8] Display Technology Trends - The adoption of OLED and Touch technology in notebooks is expected to accelerate from 2025 to 2028, with OLED shipments projected to reach 11.5 million units in 2025 and approximately 17.4 million units in 2026 [11] - Lenovo is leading the push for OLED technology in notebooks, with a significant increase in demand expected [11] - Touch panel shipments are forecasted to rise from about 25.4 million units in 2025 to 28.6 million units in 2026, with In-cell Touch panels gaining market share [14][17]