Cowboy Cole Skilbred (CQ), 7 waits to get treats from a candy bowl in Boulder, CO. MediaNews Group via Getty ImagesWill your house be that house (insert green vomiting emoji) or THAT house (insert celebrating emoji) this year for all the little Rumi Demon Hunter and Labubu kiddos showing up at your door? You decide, based on what you hand out to trick or treaters for Halloween 2025.But not to worry. DoorDash is here to help with their annual Halloween candy report. You can even find out which candy is most ...

Core Viewpoint - Ferrero is pursuing an acquisition strategy to expand its presence in the breakfast cereal market by acquiring WK Kellogg for $23 per share, nearly double its pre-split market value, aiming to diversify beyond confectionery and strengthen its North American food business [4][5]. Group 1: Acquisition Details - Ferrero announced the acquisition of WK Kellogg, which includes a portfolio of iconic breakfast cereal products such as Frosted Flakes, Froot Loops, and Special K, along with six manufacturing plants and distribution networks in North America [4][5]. - The deal has been unanimously approved by WK Kellogg's board and is expected to close in the second half of 2025 [4]. Group 2: Market Context - The North American breakfast cereal market has seen a decline of approximately 17% since 2019, driven by changing consumer preferences towards healthier and more convenient breakfast options [8]. - WK Kellogg's financial performance has deteriorated, with Q1 FY2025 revenue at $663 million, down 6.22% year-over-year, and net profit at $18 million, down 45.45% year-over-year [9]. Group 3: Ferrero's Strategic Growth - Ferrero aims to leverage the acquisition to enhance its influence in various consumer scenarios and diversify its product offerings beyond confectionery [5][12]. - The acquisition will provide Ferrero with a 28% market share in the North American breakfast cereal segment, making it the second-largest player in this market [12].