Netflix’s early US price hike seen as potential boost to revenue, Jefferies says Proactive uses images sourced from Shutterstock A surprise move by Netflix Inc (NASDAQ:NFLX, XETRA:NFC) to raise its US subscription prices on Thursday has prompted analysts to weigh whether the move was already accounted for in the company’s full-year 2026 guidance. The streaming giant increased its ad-tier plan to $8.99 per month from $7.99, the standard plan to $19.99 from $17.99, and the premium plan to $26.99 from $24.9 ...