So, here you are. It's been almost a year and you've had a year to really dig in and sift through the issues because you came to turn it around. So, what's your diagnosis of what went wrong.Well, I've tried not to look backwards. I've tried to snap the chalk line and move forward, but if if I had to, I think I'm going to oversimplify it. I I think when uh COVID hit uh supply got constrained, demand goes up and I think I the team did what I think anybody would do.You shifts product over to uh digital commerc ...