NIKE, Inc. (NYSE:NKE) is one of the stocks Jim Cramer shared his takes on. Cramer discussed the insider buying in the stock, as he remarked: “Then there are the hope-spring-eternal buyers. I see a bunch of these stories, and I’m involved in some of them for the Charitable Trust, stocks like Nike, like Starbucks, which have seen their share price just obliterated by the poor performance of previous CEOs. I see green shoots in both these companies. And their strength, I’ve got to tell you, their strength th ...

NIKE, Inc. (NYSE:NKE) is one of the tech and consumer sector stocks that Jim Cramer talked about. Cramer mentioned the stock while discussing consumer trends, as he said: “If the Fed cuts rates, the consumer should spend even more, hence why so many consumer stocks have been roaring since last week’s Fed meeting. Of course, you got to ask yourself if the move is sustainable. I don’t know. Tonight, Nike looks terrible, but that could be, a lot of that is China. I think that the trend of lower prices, thoug ...

Financial Data and Key Metrics Changes - For the third quarter, total sales were $790.1 million, up 6.6% year-over-year, with organic sales growth of 0.4% excluding Stuart Weitzman [19] - Consolidated gross margin was 42.7%, down 140 basis points compared to the previous year, driven by lower margins in both segments [20] - Operating earnings were $26.3 million, with an operating margin of 3.3% [22] Business Line Data and Key Metrics Changes - Brand portfolio sales increased 4.6% on an organic basis and 18.8% including Stuart Weitzman, with lead brands growing about 10% in North America [20] - Famous Footwear sales decreased by 2.2%, with comparable sales down 1.2% [15][20] - Sam Edelman and Allen Edmonds both delivered strong quarters with double-digit sales growth [9][10] Market Data and Key Metrics Changes - The international business showed marked strength, with significant market share gains in women's fashion footwear [8] - The premium brands performed well, while value-priced brands faced pressure [20] - The direct-to-consumer channels delivered growth and momentum, particularly in e-commerce [8] Company Strategy and Development Direction - The acquisition of Stuart Weitzman is seen as transformational, aligning with the company's focus on premium contemporary and direct-to-consumer business [5] - The company is working on integrating Stuart Weitzman to achieve break-even in 2026 and profitability thereafter [5][14] - Efforts are being made to establish new centers of excellence to drive structural cost savings and improve operational efficiency [6] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving better results in 2026, focusing on gross margin improvement and SG&A reductions [29][41] - The tariff environment is stabilizing, and mitigation efforts are beginning to take hold [15] - Management is optimistic about the performance of lead brands and the potential for organic growth in 2026 [42] Other Important Information - Inventory at the end of the quarter was $678 million, up $92 million year-over-year, with a portion attributed to Stuart Weitzman [23] - The company is addressing global excess inventory issues, with significant progress expected by entering 2026 [13] Q&A Session Summary Question: What is the opportunity for Stuart Weitzman going forward into 2026? - Management plans to achieve better results through gross margin improvement and SG&A reductions, with a focus on working closely with the Stuart Weitzman team [28] Question: How is the fashion side of the business performing, particularly in Famous Footwear? - Management noted success with premium brands and plans to build on this strength moving into 2026 [31] Question: What is the strategy for managing Stuart Weitzman's inventory? - The company is working on a multi-faceted approach to address aged inventory, with significant progress expected in the fourth quarter [35] Question: What are the expectations for gross margin improvement in 2026? - Management anticipates improvement in gross margin due to tariff mitigation efforts and better channel mix [41]

Core Insights - The competitive landscape between NIKE Inc. and Steven Madden Ltd. highlights their distinct market positions, with NIKE as a leader in performance sports and Steven Madden focusing on fashion-forward casual footwear [1][2] NIKE Inc. (NKE) - NIKE's investment case is supported by its significant scale and leadership in the global athleticwear market, with Q1 fiscal 2026 revenue reaching $11.72 billion, indicating the effectiveness of its "Win Now" strategy [3][4] - The brand experienced a more than 20% surge in running sales, and North America saw an 11% increase in wholesale, maintaining its status as a leading sportswear brand among younger consumers [4][5] - NIKE's strategic initiatives include a new Sport Offense structure aimed at enhancing product innovation and cultural relevance, alongside efforts to reset classic franchises and focus on key growth categories [5][6] - Despite challenges such as digital softness and tariff pressures leading to a gross margin decline to 42.2%, NIKE's management remains confident in returning to double-digit margins over time [6] - The Zacks Consensus Estimate for NIKE's fiscal 2026 sales suggests a modest year-over-year growth of 0.8%, with EPS expected to decline by 24.1% [12] Steven Madden Ltd. (SHOO) - Steven Madden presents a differentiated investment case with strong brand equity and diversified category exposure, achieving a 6.9% revenue growth in Q3 and expanding gross margin to 43.4% [8][11] - The company benefits from a multi-brand portfolio and a robust presence with 397 stores and seven e-commerce sites, appealing to Gen Z and millennial consumers [7][10] - Product innovation and disciplined pricing strategies are driving demand, particularly in high-demand categories like boots and casual footwear [9][11] - The Zacks Consensus Estimate for Steven Madden's 2025 sales indicates a year-over-year growth of 10.3%, with EPS expected to decline by 40.1% [14] - Steven Madden's stock has increased by 37% over the past three months, reflecting improving analyst sentiment and expectations for continued growth [8][16] Valuation and Performance Comparison - NIKE shares have declined by 17.8% in the past three months, while Steven Madden's stock has seen significant growth [16] - NIKE is trading at a forward P/E multiple of 30.29X, slightly below its five-year median, indicating a potential opportunity for long-term investors [18][19] - In contrast, Steven Madden's forward P/E multiple is at 18.32X, above its historical median, suggesting elevated market expectations for continued recovery and growth [18][20] - The analysis indicates that NIKE is viewed as a stable leader, while Steven Madden is perceived as a growth story with higher expectations [21] Conclusion - NIKE remains a global icon with unmatched scale, but the near-term outlook favors Steven Madden due to stronger price performance and improving analyst expectations [25][26] - Steven Madden's relative affordability and operational improvements strengthen its investment case, making it a compelling opportunity for growth-focused investors [26][27]

Core Viewpoint - Jim Cramer suggests that NIKE, Inc. is a stock to buy, emphasizing the need for a turnaround under new leadership, particularly focusing on revitalizing the distribution network and addressing challenges in the Chinese market [1] Group 1: Company Overview - NIKE, Inc. is an athletic and casual footwear, apparel, equipment, and accessories company, selling products under brands such as Nike, Jordan, and Converse [2] Group 2: Management and Strategy - The new CEO, Elliott Hill, is expected to reinvent the business by returning to traditional brick-and-mortar distribution and fostering innovation that was lacking under the previous management [1] - There is a significant amount of inventory in the system, which is currently suppressing earnings [1] - The management team is reportedly aligned and motivated, as Hill is well-regarded by employees [1] Group 3: Market Challenges - Analysts are recognizing that a quick turnaround for NIKE is unlikely, indicating that such transformations require time [1] - The company faces specific challenges in the Chinese market that cannot be resolved quickly [1]

So, here you are. It's been almost a year and you've had a year to really dig in and sift through the issues because you came to turn it around. So, what's your diagnosis of what went wrong.Well, I've tried not to look backwards. I've tried to snap the chalk line and move forward, but if if I had to, I think I'm going to oversimplify it. I I think when uh COVID hit uh supply got constrained, demand goes up and I think I the team did what I think anybody would do.You shifts product over to uh digital commerc ...

Core Insights - Nike is showing signs of a rebound with a return to revenue growth in Q1 of fiscal 2026, reporting a 1% increase to approximately $11.7 billion [4] - The company's shares have recovered from recent lows as investors respond positively to the new leadership's turnaround strategy [1] Revenue Performance - Revenue growth was driven by improvements in wholesale and strength in core sports categories such as running, training, and basketball, with North America revenue increasing by 4% [4] - Despite the revenue growth, the company faced challenges with gross margin, which fell by 320 basis points to 42.2% due to discounting, channel mix, and increased product costs, including an estimated $1.5 billion in annualized costs from new tariffs [5] Geographic Performance - The recovery in revenue is uneven across regions, with Greater China experiencing a 10% year-over-year decline in revenue, although there are signs of improvement in wholesale order books for spring [6] - Nike anticipates a low-single-digit revenue decline in Q2 as it focuses on demand creation and channel rebalancing [6] Management Commentary - Nike's CEO, Elliott Hill, acknowledged that while progress may not be linear, the overall direction is positive [7] - The company is navigating significant challenges, including competitive intensity and margin pressures, which may affect investment attractiveness [2][8]

Company Overview - Nike (NYSE:NKE) experienced gains in postmarket trading, indicating positive momentum in its recovery efforts [4]. Earnings Conference Insights - During the earnings conference call, CEO Elliott Hill highlighted early successes for the Nike, Jordan, and Converse brands, suggesting a positive trajectory for the company [4].

Financial Data and Key Metrics Changes - The company reported second quarter sales of $658.5 million, a decline of 3.6% year over year, with sales trends improving sequentially in both segments [24][10] - Adjusted earnings per share were $0.35, down from $0.85 in the previous year [30] - Consolidated gross margin was 43.4%, down 20 basis points compared to last year, driven by lower margins in both segments [26] Business Segment Data and Key Metrics Changes - Brand Portfolio sales declined 3.5%, with lead brands growing about 1% in North America and 3.6% globally [25][11] - Famous Footwear sales were down 4.9%, with comparable sales declining 3.4% [25][19] - The Brand Portfolio experienced gross margin pressure due to tariffs and markdown reserves, while Famous Footwear's gross margin was 43.7%, down 130 basis points [26][27] Market Data and Key Metrics Changes - International sales increased by double digits, and the company gained market share in women's fashion footwear [6][11] - E-commerce sales for Famous Footwear were up double digits, particularly in May and July [19] - The company gained 0.6 points of kids market share in shoe chains during the quarter [22] Company Strategy and Development Direction - The company completed structural cost savings initiatives expected to deliver annualized savings of $15 million, with half of that coming this year [7] - The acquisition of Stuart Weitzman was completed, adding a new lead brand to the portfolio, with a focus on operational efficiency and profitability post-transition [8][9] - Strategic focuses include ongoing tariff mitigation, expense and capital discipline, and integrating Stuart Weitzman while fueling lead brands and Famous Footwear [23] Management's Comments on Operating Environment and Future Outlook - Management noted headwinds due to market uncertainty but highlighted improved sales trends and market share gains [5] - The tariff environment remains uncertain, with expectations of continued gross margin pressure in the second half of the year [17][33] - Management expressed confidence in executing strategic plans to improve financial performance and drive shareholder value [23] Other Important Information - The company expects to finalize purchase accounting for Stuart Weitzman and provide more information on its impact in the next earnings call [35] - Inventory at quarter end was $693 million, up 4.9% year over year, with a 2% increase in Famous and an 8.6% increase in Brand Portfolio [31] Q&A Session Summary Question: Can you provide insights on August performance and any shifts in the women's business? - Management noted improved traffic and conversion in brick-and-mortar stores, with flat average unit retails (AURs) [38] - The product assortment shift positively impacted sales, particularly with the launch of Jordan [39] Question: What are the expectations for gross margins moving forward? - Management anticipates less headwind from promotions in the back half of the year, with continued pressure from tariffs [41][42] Question: What is the expected impact of the Stuart Weitzman acquisition on sales and EBIT? - Management is not providing specific details at this time, as purchase accounting is still being finalized [46][47] Question: How is the consumer health of Famous Footwear and Brand Portfolio customers? - Management observed that consumers continue to prefer highly demanded national brands, with strong performance in back-to-school sales [60][61] Question: What mitigation tactics for tariffs are being employed? - The company is selectively passing through price increases and negotiating with factory partners for cost savings [64][66]

Financial Data and Key Metrics Changes - The company reported adjusted earnings per share of $0.22, with first quarter sales declining 6.8% year over year [8][26] - Consolidated gross margin was 45.4%, down 150 basis points compared to last year, driven by lower margins in both segments [26] - Operating earnings were $12.2 million, with an operating margin of 2% [28] Business Segment Data and Key Metrics Changes - Brand Portfolio sales declined 6.9%, while Famous Footwear sales were down 6.3% with comparable sales down 4.6% [20][26] - The Brand Portfolio gross margin was 43.8%, down 280 basis points due to lower initial margins and higher markdown reserves [26] - Famous gross margin was 45.3%, down 80 basis points due to increased promotional days and higher freight costs [26] Market Data and Key Metrics Changes - The company gained market share in women's fashion footwear despite overall sales declines [11] - Famous Footwear saw a 0.5 point market share gain in the kids category, with kids penetration at 21% [21] Company Strategy and Development Direction - The company is focused on controlling costs, optimizing sourcing strategies, and reducing SG&A expenses by $15 million annually [7][34] - The planned acquisition of Stuart Weitzman is seen as a strategic fit, enhancing the company's premium positioning and direct-to-consumer presence [18][19] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging operating environment and emphasized the need to drive growth and profitability [6][7] - The company is cautiously optimistic about back-to-school sales and believes it is well-positioned to gain market share [24][40] Other Important Information - Inventory levels increased by 8.1% year over year, with a significant build for the Jordan brand launch [30] - Cash flow from operations was negative $5.7 million due to lower net income and higher inventory levels [30] Q&A Session Summary Question: How are you thinking about the prices of your portfolio brands moving into the summer and fall? - The company is making selective price increases and managing them in real-time with key partners [38][39] Question: Do you see the weaker brand portfolio brands being restructured or exited? - The company is reviewing its brand portfolio but has no immediate plans for restructuring [40] Question: Is Famous Footwear prepared for back-to-school? - The company is in a good position for back-to-school with no major cancellations reported [41] Question: What adjustments are being made for the $15 million in strategic expense cuts? - The reductions are permanent and structural, expected to begin in the third quarter [43][44] Question: Can you provide more context on the Jordan launch? - The Jordan launch is new, and while initial trends are encouraging, significant marketing will ramp up closer to back-to-school [46][57] Question: How are tariffs impacting your plans? - The company is currently maintaining its sourcing strategy and will adjust as necessary based on tariff developments [48][49] Question: How should we think about inventory reserves and customer credit issues moving forward? - The company believes it has adequately reserved for inventory markdowns and is closely monitoring customer credit ratings [62]