Company Overview - NIKE, Inc. has a market cap of $99.2 billion and is a global leader in athletic and casual footwear, apparel, equipment, and accessories for all demographics [1] Upcoming Earnings - NIKE is set to announce its fiscal Q2 2026 results on December 18, with analysts predicting an adjusted EPS of $0.37, a decline of 52.6% from $0.78 in the same quarter last year [2] - For fiscal 2026, analysts forecast an adjusted EPS of $1.67, down 23.6% from $2.16 in fiscal 2025, but expect a significant rebound to $2.57 in fiscal 2027, representing a 55.8% year-over-year increase [3] Stock Performance - Over the past 52 weeks, NIKE shares have dropped 13.8%, underperforming the S&P 500 Index's nearly 12% return and the Consumer Discretionary Select Sector SPDR Fund's 2.1% rise [4] Recent Results - Following its Q1 2026 results, NIKE shares rose 6.4% as overall revenue reached $11.7 billion, a 1% year-over-year increase, with footwear sales of $7.4 billion exceeding estimates [5] - Apparel growth was strong at 9%, totaling $3.3 billion, and wholesale revenue grew by 7%, which helped mitigate weaker Nike Direct sales [5] - The gross margin was reported at 42.2%, surpassing expectations, despite a 31% decline in net income to $727 million [5] Analyst Sentiment - Analysts maintain a cautiously optimistic view on NIKE stock, with a "Moderate Buy" rating overall; among 35 analysts, 17 recommend "Strong Buy," 4 "Moderate Buy," 12 "Hold," and 2 "Strong Sell" [6] - The average analyst price target for NIKE is $82.04, indicating a potential upside of 24.2% from current levels [6]

Core Viewpoint - Nike estimates a $1 billion cost increase due to tariffs but believes the worst is behind the company as sales and profit declines moderate moving forward [2][4]. Financial Performance - Nike reported quarterly sales of $11.1 billion, exceeding analyst expectations of $10.72 billion, but down 12% from $12.61 billion a year earlier [6]. - Net income for the quarter was $211 million, a significant drop from $1.5 billion a year prior, indicating an 86% decline in profits [6][9]. - Revenue fell across all regions, with North America sales down 11% to $4.7 billion and revenues in China slightly below expectations at $1.48 billion [10]. Strategic Initiatives - The company is reorganizing its supply chain to mitigate tariff costs and aims to reduce its manufacturing reliance on China from 16% to the high single digits by next summer [4][5]. - Nike is refocusing on sports segmentation and has resumed selling on Amazon, which will feature a brand store for various sports categories [11]. - A new sneaker collection for A'ja Wilson sold out quickly, highlighting the importance of footwear in Nike's business, while apparel represented about 28% of brand revenue in the last fiscal year [12]. Market Challenges - Nike faces increased competition in the athleisure market, particularly in womenswear, which has been a long-standing issue for the company [13]. - The company acknowledges that tariffs have added pressure to its global supply chain strategy, but leadership remains optimistic about overcoming these challenges [14].

Core Viewpoint - Nike is set to increase prices on a wide range of footwear, apparel, and equipment due to the impact of new tariffs imposed by the U.S. government, which is expected to affect the retail industry's profits [1][4][6] Pricing Adjustments - Prices for adult Nike apparel and equipment will rise between $2 and $10, with footwear priced between $100 and $150 seeing a $5 increase, and sneakers above $150 experiencing a $10 hike [2] - The price increases will take effect by June 1, but some changes may appear on shelves as soon as this week [2] - Children's products and items priced under $100 will not see price increases, as the company aims to be sensitive to families' financial challenges [3] Tariff Impact - Nike manufactures about 50% of its footwear in China and Vietnam, both of which are affected by the new tariffs, with Chinese goods facing a 30% tariff and Vietnamese goods a 10% duty [5] - The tariffs are expected to negatively impact Nike's profit margins, which were already under pressure due to reliance on discounting to sell products [6] Communication and Implementation - Nike has communicated the price hikes to its wholesale partners, but the exact implementation at retail locations like Dick's Sporting Goods and Foot Locker is not yet clear [7] - The company stated that pricing adjustments are part of its regular seasonal planning and did not explicitly link the decision to the tariffs [4]