Core Viewpoint - Nike estimates a $1 billion cost increase due to tariffs but believes the worst is behind the company as sales and profit declines moderate moving forward [2][4]. Financial Performance - Nike reported quarterly sales of $11.1 billion, exceeding analyst expectations of $10.72 billion, but down 12% from $12.61 billion a year earlier [6]. - Net income for the quarter was $211 million, a significant drop from $1.5 billion a year prior, indicating an 86% decline in profits [6][9]. - Revenue fell across all regions, with North America sales down 11% to $4.7 billion and revenues in China slightly below expectations at $1.48 billion [10]. Strategic Initiatives - The company is reorganizing its supply chain to mitigate tariff costs and aims to reduce its manufacturing reliance on China from 16% to the high single digits by next summer [4][5]. - Nike is refocusing on sports segmentation and has resumed selling on Amazon, which will feature a brand store for various sports categories [11]. - A new sneaker collection for A'ja Wilson sold out quickly, highlighting the importance of footwear in Nike's business, while apparel represented about 28% of brand revenue in the last fiscal year [12]. Market Challenges - Nike faces increased competition in the athleisure market, particularly in womenswear, which has been a long-standing issue for the company [13]. - The company acknowledges that tariffs have added pressure to its global supply chain strategy, but leadership remains optimistic about overcoming these challenges [14].

Core Viewpoint - Nike is set to increase prices on a wide range of footwear, apparel, and equipment due to the impact of new tariffs imposed by the U.S. government, which is expected to affect the retail industry's profits [1][4][6] Pricing Adjustments - Prices for adult Nike apparel and equipment will rise between $2 and $10, with footwear priced between $100 and $150 seeing a $5 increase, and sneakers above $150 experiencing a $10 hike [2] - The price increases will take effect by June 1, but some changes may appear on shelves as soon as this week [2] - Children's products and items priced under $100 will not see price increases, as the company aims to be sensitive to families' financial challenges [3] Tariff Impact - Nike manufactures about 50% of its footwear in China and Vietnam, both of which are affected by the new tariffs, with Chinese goods facing a 30% tariff and Vietnamese goods a 10% duty [5] - The tariffs are expected to negatively impact Nike's profit margins, which were already under pressure due to reliance on discounting to sell products [6] Communication and Implementation - Nike has communicated the price hikes to its wholesale partners, but the exact implementation at retail locations like Dick's Sporting Goods and Foot Locker is not yet clear [7] - The company stated that pricing adjustments are part of its regular seasonal planning and did not explicitly link the decision to the tariffs [4]