Core Viewpoint - Nike is set to increase prices on a wide range of footwear, apparel, and equipment due to the impact of new tariffs imposed by the U.S. government, which is expected to affect the retail industry's profits [1][4][6] Pricing Adjustments - Prices for adult Nike apparel and equipment will rise between $2 and $10, with footwear priced between $100 and $150 seeing a $5 increase, and sneakers above $150 experiencing a $10 hike [2] - The price increases will take effect by June 1, but some changes may appear on shelves as soon as this week [2] - Children's products and items priced under $100 will not see price increases, as the company aims to be sensitive to families' financial challenges [3] Tariff Impact - Nike manufactures about 50% of its footwear in China and Vietnam, both of which are affected by the new tariffs, with Chinese goods facing a 30% tariff and Vietnamese goods a 10% duty [5] - The tariffs are expected to negatively impact Nike's profit margins, which were already under pressure due to reliance on discounting to sell products [6] Communication and Implementation - Nike has communicated the price hikes to its wholesale partners, but the exact implementation at retail locations like Dick's Sporting Goods and Foot Locker is not yet clear [7] - The company stated that pricing adjustments are part of its regular seasonal planning and did not explicitly link the decision to the tariffs [4]