Core Viewpoint - Life360 has launched a new feature called No Show Alerts, aimed at providing parents with peace of mind by notifying them if a loved one does not arrive at a designated location on time, thereby reducing the need for constant check-ins [1][3][6] Group 1: Product Features - No Show Alerts is designed to help parents manage the complexities of family schedules, particularly during the back-to-school season, where parents spend an average of 10 hours per week on family logistics [2][3] - The feature acts as a digital alert system, notifying parents when plans go awry, such as when a child misses school or a partner forgets pickup duties [2][3] - This feature is part of a broader suite of tools offered by Life360, which includes Place Alerts, Safe Driving Notifications, Crash Detection, and SOS Alerts [6] Group 2: Market Context - A survey indicated that 53% of parents find managing family schedules to be a significant source of stress, with 67% feeling distracted at work due to these challenges [1][3] - Over two-thirds (69%) of parents reported mixing up their children's after-school activities, highlighting the need for better coordination tools [3] - Life360's app downloads peak during the weeks leading up to the school year, indicating a heightened demand for family coordination solutions [3] Group 3: User Engagement - Life360 serves approximately 88 million monthly active users across more than 180 countries as of June 30, 2025, showcasing its extensive reach and user base [7] - The No Show Alerts feature is currently available for free to US members and will be rolled out globally in the coming weeks [6]