Core Insights - The article highlights the significant audience engagement and viewership growth for "YAO-Chinese Folktales 2," an animated anthology produced by Shanghai Film Infinity and its partners, indicating a successful continuation of the franchise [1][2]. Audience Engagement - Since its release on January 1, the series has achieved over 65.22 million cumulative views on Bilibili and gained more than 6.75 million followers, showcasing sustained user growth and viewing momentum beyond the initial launch [2]. - Viewership trends indicate a steady increase in daily traffic rather than a temporary spike, with active engagement metrics such as comments and user-generated content remaining consistent throughout the release cycle [3]. Franchise Performance - The nine-episode format has encouraged repeat viewership, fostering ongoing discussions and enhancing digital visibility, while the franchise builds on the success of its first season, which received international recognition [4]. - The franchise previously expanded into feature-length animation with "Nobody," which grossed RMB 1.719 billion at the mainland China box office, demonstrating the IP's resilience and long-term commercial potential [6]. Creative Strategy - The anthology draws inspiration from classical Chinese literature and mythology, reinterpreted through modern animation techniques, which has contributed to sustained audience interest and engagement [7][8]. Future Outlook - Shanghai Film Infinity plans to continue expanding the "YAO-Chinese Folktales" IP through diversified content development and international outreach, viewing the current performance as a sign of sustained demand for premium short-form animation content [9].