Core Insights - Norton has partnered with Intel to enhance deepfake protection on Intel® Core™ Ultra processors, providing real-time detection against AI-powered scams for Norton 360 customers [1][3][10] - The new technology allows for immediate analysis of suspicious content directly on devices, improving user privacy and detection speed [6][7] Technology and Features - Norton Deepfake Protection utilizes advanced AI trained on a vast library of real-world scams, including financial fraud and crypto cons, to detect manipulations in video and audio content [5][8] - The solution operates without needing cloud connectivity, ensuring sensitive data remains private while enabling faster detection [6][7] Market Availability - The deepfake protection feature is currently available for YouTube and Facebook videos, with plans to support additional social media platforms in the future [10][11] - It is accessible in the US, UK, Australia, and New Zealand as part of Norton Genie Scam Protection and Scam Protection Pro in Norton 360 products [10]

Core Insights - Norton has launched AI-powered deepfake protection through its Norton Genie AI Assistant, currently in early access phase, to help users defend against malicious AI-generated audio and video content [1][4] - The deepfake protection feature analyzes audio and visual content for signs of manipulation, providing contextual protection by identifying inconsistencies in physical features in videos [2][3] - The service currently supports English-language YouTube videos, with plans for future expansion in platform and language support [3] Company Overview - Norton is a leader in Cyber Safety and part of Gen (NASDAQ: GEN), dedicated to empowering digital freedom with trusted consumer brands [5] - The company aims to provide award-winning protection for devices, online privacy, and identity, certified by independent testing organizations [5] Product Features - The early access version of Norton Deepfake Protection is available on Norton 360 mobile products in the US, UK, Australia, and New Zealand, with desktop support coming soon [4] - The Genie AI Assistant offers real-time guidance on the authenticity of video content by allowing users to upload YouTube links [3][4] - Future updates will extend deepfake protection to AI PCs powered by Intel chipsets and enhance detection capabilities on both desktop and mobile platforms [4]