国芯网[原:中国半导体论坛] 振兴国产半导体产业！ 不拘中国、 放眼世界 ！ 关注 世界半导体论坛 ↓ ↓ ↓ 4月25日消息，据调查机构Counterpoint最新报告显示，2025年第一季度，在国家补贴政 策的 推动下，中国智能手机 市场销量同比增长2.5%。 其中 华为表现最亮眼， 增幅达28.5%， 位列第一！ 华为以19.4%的市场份额拔得头筹，创下自2021年以来的最高纪录。华为的出色成绩得益于多款产品的强劲表现。 Nova 13系列凭借时尚外观、优秀性能，深受年轻群体喜爱，持续多周在国产手机销量榜中独占鳌头；旗舰Pura 70系 列则依靠卓越影像、顶级配置，巩固了华为在高端市场的地位。在补贴政策助力及部分热销机型降价的双重影响 下，华为在600-799美元的高端价格区间优势显著。 小米销售额同比增长16.5%，增速位居第二；市场份额达16.6%，位居第三。政府补贴政策覆盖小米大部分产品 线，小米同时进军电动车领域带来的品牌溢出效应和线下零售渠道扩张，助力其提升高端市场份额。 此外，vivo以17%的市场份额位列第二，OPPO和苹果分列第四、五位。 Counterpoint表示，一季度中国智能手机 ...

Core Insights - The high-end smartphone market in China (priced at $600 and above) is projected to reach a sales share of 28% in 2024, a significant increase from 11% in 2018, indicating a clear trend towards premium devices in the Chinese smartphone market [1][2][4]. Group 1: Market Trends - The trend towards high-end smartphones has accelerated since 2017, particularly following the U.S. ban on Huawei, which has further propelled this shift [1][2]. - Huawei has emerged as a key driver of this trend, with its market share in the high-end segment increasing to 29%, the highest among Chinese smartphone brands [2][4]. - Other Chinese brands have also intensified their focus on the high-end market, with their overall market share in this segment rising from 5% in 2020 to 15% in 2024 [2][5]. Group 2: Competitive Landscape - Apple and Huawei continue to dominate the high-end smartphone market, together accounting for 83% of total sales in this segment in 2024 [4]. - Huawei's recovery, following the return of its 5G Kirin chips, has led to a market share increase from 20% in 2023 to 29% in 2024, with a remarkable 37% overall sales growth and a 52% increase in the high-end market [4][5]. - Other major Chinese brands, such as Xiaomi and Vivo, have seen approximately 50% year-on-year growth in the high-end market, although they still face challenges in establishing a significant presence [5]. Group 3: Future Outlook - The trend towards high-end smartphones in China is expected to continue, with local brands solidifying their dominance in the $400-$600 price range, increasing their market share from 89% in 2023 to 91% in 2024 [5]. - As competition intensifies, smartphone manufacturers will need to focus on product innovation, localization, and brand differentiation to stand out in this rapidly evolving market [5].