Group 1 - The core viewpoint of the articles highlights the resurgence of several smartphone brands, particularly Apple, driven by national subsidy policies and promotional events like the 618 shopping festival [2][3][8] - Apple's strategic price adjustments in May, just before the 618 sales, significantly boosted its sales, allowing it to reclaim a top position in the Chinese market [3][5] - Despite facing challenges such as innovation stagnation and AI development issues, Apple's competitive edge remains strong when prices are adjusted appropriately [3][7] Group 2 - Huawei is projected to be the fastest-growing brand in China for Q2 2025, benefiting from national subsidies and maintaining a loyal customer base [8][10] - Xiaomi's performance in Q2 was lackluster, failing to enter the top three in sales, attributed to market saturation and insufficient competitive pricing [12][14] - The overall smartphone market in China is expected to see only modest growth, with a forecasted increase of around 2.3% for the year, indicating a slowdown in consumer spending [14][16] Group 3 - The national subsidy program has not generated significant new demand but rather pre-empted existing demand, leading to a decline in the effectiveness of such incentives [14][16] - The smartphone market is experiencing intensified competition, particularly in the mid-range segment, where brands are struggling to differentiate themselves [12][14] - The lack of revolutionary innovations in the smartphone sector is hindering the creation of new demand, posing a challenge for the industry to stimulate growth [16]

与此同时，苹果继续在高端市场稳步推进。iPhone 16 Pro与Pro Max两款机型在本季度表现突出，尤其是在5月中 旬启动的价格调整中获得积极反馈。Counterpoint研究副总监Ethan Qi表示："苹果在5月调整iPhone价格的时机非 常合适，且反响良好，恰好赶在618促销前一周启动。"这一策略使得苹果在618促销期间夺得销量榜首位置，三款 iPhone机型进入热销榜单前列，延续了其在高端市场的强势地位。 尽管华为与苹果表现亮眼，但从市场整体来看，消费者信心依然恢复缓慢。数据显示，实际618促销期间的整体销 量同比与去年持平，表明尽管政策与促销有所刺激，节日期间的支出依旧低迷。Counterpoint高级分析师 Mengmeng Zhang指出："第二季度的销售表现在一定程度上得益于国家智能手机补贴政策的拉动，但下半年该政 策或将逐步缩减，这为市场增长带来一定不确定性，尤其是考虑到最近的销售旺季整体表现平淡。" 2025年第二季度，中国智能手机市场在复杂多变的经济环境中呈现温和复苏态势。7月3日，据Counterpoint Research最新发布的《中国智能手机周度销量追踪》初步数据，华为与 ...

Core Insights - Xiaomi and Huawei are the top two smartphone brands in China's market, while Apple has dropped to fifth place with an approximate 8% decline in sales [1][2] - Apple's revenue in Greater China has decreased by 2.26% year-on-year, amounting to a loss of approximately $370 million [5][7] - The overall smartphone market in China is experiencing growth, particularly for domestic brands like Xiaomi and Huawei, which have seen significant increases in sales [9][11] Market Performance - In Q1 2025, Xiaomi shipped 13.3 million units, capturing 19% market share, while Huawei shipped 13.0 million units with an 18% share [2] - Apple's shipments fell to 9.2 million units, representing a 13% market share, down from 15% in the previous year [2] - The total smartphone market in China saw a shipment of 70.9 million units in Q1 2025, up from 67.7 million units in Q1 2024 [2] Revenue Analysis - Apple's total revenue for Q1 2025 was $95.359 billion, a 5% increase year-on-year, with net profit rising to $24.780 billion [3] - Revenue from the Greater China region was $16.002 billion, down from $16.372 billion in the same quarter last year [5] - Other regions, including the Americas, Europe, Japan, and Asia Pacific, reported revenue growth, contrasting with the decline in China [3] Competitive Landscape - Xiaomi's flagship models have been performing well, directly competing with Apple's offerings [9] - Huawei has been focusing on the high-end market with its Mate and Pura series, as well as foldable phones, further intensifying competition against Apple [9] - The domestic subsidy policies favor local brands like Xiaomi and Huawei, making it challenging for Apple to maintain its market position [11]

中国智能手机各价格段销量份额 过去几年，中国智能手机市场明显呈现高端化趋势，600 美元及以上价格段的市场份额从 2018 年的 11% 增长至 2024 年的 28% 。 华为作为这一趋势的主要推动力，其在该价格段的市场份额增长至 29% ，在所有中国手机品 牌厂商中占比最高。 其他中国手机品牌厂商也加大了对高端市场的布局力度，其整体市场份额从 2020 年的 5% 提 升至 2024 年的 15% 。 与此同时，苹果的市场份额下降至54%。 在 400-600 美元这一关键价格段——未来推动消费者升级至 600 美元及以上的重要市场——中 国手机品牌厂商进一步巩固了主导地位，充分体现出消费者对本土品牌的偏好正逐步超过国际 品牌。 根据 Counterpoint 最新的 《智能手机型号销量追踪报告》 ， 2024 年中国高端（ 600 美元及以上） 智能手机市场的销售份额升至整体市场的 28% ，相比 2018 年的 11% 大幅提升。自 2017 年以来， 中国智能手机市场已经出现明显的高端化趋势，而在美国对华为实施禁令后，这一趋势进一步加 速。 数据来源：Counterpoint 智能手机型号销量追踪 ...