Core Insights - Microsoft and Apple delivered mixed results, but Wall Street is urging tech giants to demonstrate that spending can drive growth, with Google and Amazon next in line to report [1] Meta Analysis - Meta's advertising revenue growth was a significant surprise, with expectations of 24% growth but actual guidance indicating an acceleration to over 33% [3] - The overall online advertising market is described as healthy, benefiting Meta and potentially impacting Google and Amazon positively [4] Google Insights - Google's Gemini is a key driver for the organization, enhancing search capabilities and contributing to query growth [5][6] - Google Cloud is expected to see accelerated revenue growth due to Gemini, which is being integrated across various Google products [7] - Alphabet's stock has increased by approximately 70% over the past year, indicating strong market performance [8] Amazon Insights - Amazon is viewed as a top pick, with AWS expected to add incremental capacity and accelerate growth, while the North America retail business is performing well [12][13] - The grocery and essentials segment is projected to grow, contributing to higher conversion rates and overall profitability [13][14] - Amazon's AI capabilities, while perceived as lagging behind competitors, are supported by their Nova model and proprietary chips, which are being developed to enhance AI offerings [16][18]