Core Insights - BIGO Ads has achieved compliance certification through the IAB Tech Lab Open Measurement SDK (OM SDK) for five consecutive years, highlighting its leadership in promoting transparency and standardization in the advertising industry [1][2] - The OM SDK is a unified standard in the global advertising industry, allowing for standardized collection of core metrics such as ad visibility and interaction, ensuring consistency and authority in exposure rates and viewability metrics [1] Group 1 - BIGO Ads builds a "verifiable, measurable, and trustworthy" advertising environment for advertisers and developers [2] - For advertisers, BIGO Ads utilizes OM SDK for precise exposure identification and cross-platform data consistency monitoring, enhancing ROI and optimizing advertising strategies [2] - For developers, the OM SDK allows for single integration supporting multiple verifications, significantly reducing access costs and enhancing trust and bargaining power in commercial collaborations [2] Group 2 - BIGO Ads, as a strategic business of JOYY Inc. (JOYY.US), reported a year-on-year revenue growth of approximately 29% and a quarter-on-quarter growth of about 9% in Q2 2025 [2] - The platform's developer SDK integration traffic has surged nearly 80% compared to the second half of 2024, demonstrating strong growth momentum and competitive ecosystem [2] - BIGO Ads is actively expanding its global market influence, recently participating in DMEXCO 2025, Europe’s largest digital marketing and programmatic advertising event, sharing insights on programmatic advertising growth [2]