Core Viewpoint - The article discusses the growth and challenges faced by Insta360, a company that has evolved from a small team to over 3,000 employees in ten years, highlighting its recent IPO on the Sci-Tech Innovation Board and the competitive landscape it faces, particularly against DJI in the action camera market [3][4]. Company Growth and Development - Insta360 was founded ten years ago and has grown significantly, now employing over 3,000 people [3]. - The company successfully went public on the Sci-Tech Innovation Board a month prior to the article's publication [3]. Leadership and Management Style - Founder Liu Jingkang is described as unconventional, often disregarding traditional management practices and preferring a more spontaneous approach [4][5]. - Liu's management style includes holding numerous meetings, where team members are expected to come prepared with questions and solutions [7][9]. - He aims to transition from being the primary product manager to a more strategic management role, focusing on organizational structure and decision-making processes [16][17]. Product Development and Market Strategy - The company has faced intense competition from DJI, particularly in the action camera segment, and is exploring new product lines, including drones [4][5]. - The Ace series, launched in late 2023, represents Insta360's first direct competition with established products from GoPro and DJI [13]. - The company has learned from past product launches, such as the Nano camera, which initially attracted attention but failed to sustain growth due to a lack of clear target users [14]. Innovation and User-Centric Approach - Insta360 emphasizes the importance of understanding user needs and adapting products accordingly, as seen in the development of the ONE X series, which successfully combined features of both action and panoramic cameras [14][17]. - The company has implemented a "Summer Rain Plan" to encourage creativity and resource sharing among departments, allowing for more agile project execution [18][19]. Organizational Structure and Culture - The company has adopted a matrix organizational structure to enhance collaboration across different functions, allowing for more independent product development teams [16][20]. - There is a focus on standardizing processes and learning from past experiences to improve product quality and service consistency [20][22]. - The company values employee development and aims to prioritize employee growth over shareholder returns, reflecting a progressive management philosophy [26].