Core Insights - Ollie's Bargain Outlet Holdings, Inc. reported a 10.6% year-over-year increase in Ollie's Army membership, reaching 16.1 million, which now accounts for approximately 80% of total sales, highlighting the program's significance in driving growth and customer engagement [1][8] - The reimagined Ollie's Days event, aimed at rewarding loyal customers, resulted in a nearly 60% increase in new member acquisitions during the event week and contributed an estimated 100 basis points to comparable store sales for the quarter [2][8] - Ollie's Army members exhibit stronger spending habits, spending about 40% more than non-members, which underscores the program's critical role in the company's sales momentum [3][8] - The company anticipates comparable store sales growth of 3-3.5% for fiscal 2025, reflecting confidence in its strategic initiatives and the strength of its loyal customer base [4] Competitive Landscape - Walmart's membership strategy, focusing on Walmart+ and Sam's Club, saw a 15.3% growth in membership fee income globally, with Sam's Club U.S. achieving 7.6% growth in membership income [6] - Target's Target Circle 360 program led to over 25% growth in same-day delivery and a 4.3% increase in digital comps, with a penetration rate of 16.9% for the Target Circle Card, indicating strong customer engagement [7]

Key Takeaways OLLI is expected to report Q1 revenues of $564.7M, up 11% year over year. OLLI's earnings per share are projected at $0.70, marking a 4.1% decline from the prior year. Strong loyalty growth, store expansion and vendor ties fuel sales, but rising costs may hurt OLLI's margins.Ollie's Bargain Outlet Holdings, Inc. (OLLI) is set to report its first-quarter fiscal 2025 results on June 3, before the opening bell. OLLI is likely to have registered an increase in the top line. The Zacks Consensus E ...