Core Insights - TransUnion has launched TruLookup® for Real Estate, a solution designed to assist real estate professionals in confirming property ownership, enhancing personal safety, and improving prospecting efficiency [1][4]. Product Features - TruLookup for Real Estate consolidates multiple functionalities into a single mobile-first application, reducing the need for real estate professionals to access various databases or applications [2][6]. - The solution includes features such as validating property ownership, conducting personal safety checks, and generating prospecting lists based on customizable parameters [9]. Market Need - A survey by Forrester Consulting revealed that 48% of realtors require four or more tools to assess safety risks and confirm client information, with nearly half unable to find contact information for potential clients [5]. - The survey indicated that the most critical information for REALTORS includes property ownership status (57%), criminal offense history (43%), and potential fraud indicators (40%) [5]. Technology and Availability - TruLookup for Real Estate is powered by OneTru™, TransUnion's centralized platform that provides a comprehensive view of consumer identity across various use cases [6]. - The application will be available in early April and can be accessed through participating associations and brokerages [6].

Core Insights - TransUnion's OneTru™ solution has successfully accelerated innovation and expanded capabilities in managing data, identity, and insights since its introduction a year ago [1][2] - The platform is currently operational in the U.S. and India, with plans for expansion to Canada, the Philippines, and the U.K. [1] Product Performance - OneTru has enhanced the performance of TransUnion's seven global product lines, improving overall quality and accelerating time-to-insights for customers [2] - Products powered by OneTru have shown significant customer benefits, including improved fraud capture rates and reduced development times for lending models [5][6] Technological Advancements - The platform's AI capabilities are evolving to support autonomous decision-making, adaptive learning, and proactive execution, which are expected to drive innovation in audience segmentation, predictive scoring, and identity resolution [3] - The integration of identity capabilities for the TruAudience line has enabled more persistent views of identity across marketing efforts [5] Customer Success Stories - A major financial institution reported a 162% increase in fraud capture rates using TruValidate solutions [6] - A FinTech reduced lending model development time from 10 hours to less than one hour with TruIQ Analytics Studio [6] - A U.S. credit card issuer cut its offer timeline from 45 days to 21 days using TruIQ Data Enrichment [6] - A leading retailer enhanced its marketing data by capturing insights from over 100 million daily interactions [6]

Core Insights - TransUnion's OneTru solution enablement platform has successfully enhanced analytics, credit risk, fraud prevention, and marketing offerings, demonstrating significant innovation within a year of its launch [1][3] Group 1: OneTru Platform Capabilities - OneTru has been operational in the U.S. and India, with plans for expansion to Canada, the Philippines, and the U.K. [2] - The platform's capabilities include identity attributes, enhanced matching, decisioning, and AI tools aimed at improving efficiency [3] Group 2: Customer Benefits and Results - Products powered by OneTru have shown improved customer results, including enhanced fraud capture rates and reduced development times for lending models [6][7] - A major financial institution reported a 162% increase in fraud capture rates using TruValidate solutions [7] - A FinTech reduced lending model development time from 10 hours to less than one hour with TruIQ Analytics Studio [7] - A U.S. credit card issuer decreased its offer timeline from 45 to 21 days using TruIQ Data Enrichment [7] - A leading retailer improved marketing data insights from over 100 million daily interactions, maintaining a fresh view of over 90 million active customers through TruAudience Identity Enrichment [7] Group 3: Company Overview - TransUnion operates globally with over 13,000 associates in more than 30 countries, focusing on providing reliable consumer representation in the marketplace [5] - The company has expanded its solutions beyond core credit into marketing, fraud, risk, and advanced analytics through acquisitions and technology investments [5]