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Producer Lyrical Media Launches New Game Publisher Led By Take-Two, UTA Alum Blake Rochkind
Deadline· 2025-08-04 16:10
Core Insights - Lyrical Media is launching Lyrical Games, a new privately funded game publisher, with a focus on supporting imaginative and high-caliber games that bridge the gap between indie and large productions [1][3] - Blake Rochkind, former Head of Business Development at Take-Two's Private Division, will lead Lyrical Games, supported by a team of veterans from notable companies like Devolver Digital and Microsoft [1][2] Company Strategy - Lyrical Games aims to empower storytellers and build expansive worlds through partnerships with creative talents, addressing the trend of traditional publishers favoring safer projects [3][5] - The company has already partnered with top-tier developers and signed three titles, including a new project from Blackbird Interactive, with more announcements to follow [4] Developer Relations - Lyrical Games emphasizes the importance of collaboration and transparency, allowing developers to retain ownership of their intellectual property (IP) and have a meaningful say in how their games are presented [6][7] - The company is targeting a wide range of developers, from experienced veterans to newer studios, fostering an environment that values their creative vision [5][6]