Core Insights - Direct Digital Holdings reported a consolidated revenue of $8.2 million for Q1 2025, primarily driven by buy-side revenue of $6.1 million, which increased by 6% year-over-year [2][9] - The company reduced operating expenses by approximately $1.5 million, or 19%, compared to Q1 2024, as part of strategic cost-saving initiatives [3][9] - The company maintains its full-year revenue guidance of $90 million to $110 million for 2025, supported by growth in both buy-side and sell-side segments [5][10] Financial Performance - Total revenue decreased by 63% from $22.3 million in Q1 2024 to $8.2 million in Q1 2025 [9][22] - Sell-side advertising revenue fell by 88% from $16.5 million in Q1 2024 to $2.0 million in Q1 2025, primarily due to a decrease in impression inventory [9][22] - Buy-side advertising revenue increased from $5.8 million in Q1 2024 to $6.1 million in Q1 2025 [9][22] Operational Highlights - The company processed approximately 188 billion average monthly impressions through its sell-side advertising segment, with a 13% increase in sell-side advertisers compared to Q1 2024 [9] - The unification of buy-side divisions into Orange 142 is expected to enhance service to small to mid-sized partners, representing a significant growth opportunity [4] - The company served over 220 customers in the buy-side advertising segment during Q1 2025, with $1.2 million in revenue from new verticals [9] Strategic Initiatives - Direct Digital Holdings is focused on scaling its buy-side solution while rebuilding its sell-side business, with expectations of increased activity from agency, brand, and publisher partners in the second half of 2025 [2][5] - The company is exploring strategic opportunities to support key growth initiatives and drive long-term value for shareholders [6][9] - Cost-saving measures and revenue optimization efforts are being implemented to enhance operational efficiencies [3][11]

Core Viewpoint - Direct Digital Holdings, Inc. will report its financial results for Q1 2025 on May 6, 2025, after market close [1] Group 1: Financial Reporting - The financial results for the first quarter ended March 31, 2025, will be announced on May 6, 2025 [1] - A conference call and webcast will be held on the same day at 5:00 PM ET to discuss the results [2] Group 2: Company Overview - Direct Digital Holdings operates through its subsidiaries Colossus Media, LLC and Orange 142, LLC, providing advertising and marketing technology solutions [1][3] - The company offers data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers [3] - Colossus SSP provides access to premium media properties, while Orange 142 focuses on customized digital marketing solutions for mid-market and enterprise companies [3] Group 3: Business Strategy - The company emphasizes personal relationships and tailored digital marketing solutions, ensuring dedicated support for clients of all sizes [4] - Direct Digital Holdings generates billions of monthly impressions across various media channels through advanced targeting and comprehensive data insights [4]