Financial Data and Key Metrics Changes - Total revenues for Q2 2025 were $1.3 million, down from $3 million in Q2 2024, and year-to-date revenues were $2.7 million compared to $5.1 million in the prior year [10][11] - Direct operating costs decreased by 39% to $1.9 million in Q2 2025 from $3.1 million in Q2 2024, and year-to-date direct operating costs were $4.2 million, down 48% from $7.1 million [10][11] - The company reported a net loss of approximately $4 million or $1.66 per share for Q2 2025, compared to a net income of $200,000 or $0.08 per share in Q2 2024 [13][14] - Adjusted EBITDA for Q2 2025 was negative $300,000, showing a year-over-year improvement of 45% when excluding the contribution from the Lori Goldstein brand [15] Business Line Data and Key Metrics Changes - The company launched new creator influencer brands, including those with Cesar Millan, Gemma Stafford, and Jenny Martinez, which are expected to diversify the brand portfolio and reduce tariff volatility [7][8] - The social media reach across the brand portfolio grew from 5 million followers at the start of the year to 43 million [8] Market Data and Key Metrics Changes - The company is approaching Q3 and Q4 with caution due to tariff impacts on QVC and HSN, particularly affecting the Halston brand [9] - Judith Rip's brand at JTV saw an increase of over 65% from Q1 [9] Company Strategy and Development Direction - The company aims to build a brand portfolio to 100 million social media followers and is focusing on launching new influencer brands [7] - A strategic alliance with United Trademark Group is expected to enhance the company's platform and accelerate the formation of additional creator influencer brands [6][7] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the upcoming launches and indicated that they are on target for revenue forecasts [22] - The company is monitoring the impact of changes in wholesale licensees on product delivery and sales [23] Other Important Information - The company closed a public equity offering and private placement for gross proceeds of approximately $2.6 million, enhancing liquidity [6][17] - As of June 30, 2025, the company had stockholders' equity of approximately $22 million and unrestricted cash of about $1 million [16] Q&A Session Summary Question: Impact of Lori Goldstein divestiture on revenue - The divestiture contributed approximately $1.5 million to revenue and over $500,000 to EBITDA in the prior year [19][20] Question: Revenue and profitability outlook for Q3 and Q4 - Management indicated that they are on target for revenue forecasts and expect sequential improvement in Q3 [22][23] Question: Update on liquidity post-stock offering - The company raised an additional $2.2 million in cash and is stable in terms of liquidity [25][26] Question: Update on the Ormy initiative - The Ormy team is improving user experience and growing the user base, with plans to develop products for influencers [27][28] Question: Updates on Halston brand - Recent meetings with Halston's new president indicated substantial investments and excitement about future plans [32][34] Question: New brands coming in earlier than expected - Brands mentioned include Cesar Millan, Gemma Stafford, and Jenny Martinez, with a focus on launching food products first [35][36] Question: Attractive product categories for influencer partnerships - The company is focusing on influencers in the fashion sector and is excited about a new influencer for the LongeBurger brand [37]