Group 1 - The impact of tariffs imposed by the Trump administration is affecting major coffee brands like Kraft Heinz, which has requested suppliers to notify price increases 60 days in advance [1] - Kraft Heinz's coffee business generated net sales of $835 million, accounting for approximately 3% of its total net sales of $25.8 billion in the last fiscal year [2] - The company has raised its cost increase expectations for the year from 3% to 5%, with coffee costs expected to rise significantly due to adverse weather and crop failures, causing raw bean prices to nearly double over the past year [2] Group 2 - The Green Coffee Association's contracts stipulate that tariff costs should be borne by the buyer, indicating a clear understanding of the trade rules among coffee traders [1] - Kraft Heinz is facing challenges in maintaining its market position against private labels and startups, as sales and volumes have significantly declined in the latest quarter [2] - The company is seeking collaboration with suppliers to mitigate the impact of tariffs, highlighting the difficulties U.S. companies face in navigating the unpredictable trade policies [1]